BY VICTORIA KICKHAM, SENIOR EDITOR
TRANSPORTATION MANAGEMENT SYSTEMS
Technology
Outsourcing its transportation
and logistics function is
allowing snack manufacturer
Lenny & Larry’s to better manage
growth and focus on its core
competency: making cookies.
SNACK MANUFAC TURER LENNY & LARRY’S
faced a classic “good news, bad news” scenario just a few years ago. The good news was that
demand was skyrocketing among the health and
wellness set for its flagship protein-packed cookie,
opening new markets for the product nationwide.
The bad news was that the Southern California-based company was crumbling under the weight
of transportation and logistics challenges as it
worked to get cookie orders out the door faster
than ever before.
That’s when leaders at Lenny & Larry’s turned to
third-party logistics service provider (3PL) BlueGrace
Logistics, which now manages all of the manufacturer’s
transportation planning and execution, allowing Lenny &
Larry’s to focus on product development and expansion—
all while reducing costs and enhancing on-time performance rates.
“BlueGrace [has] allowed Lenny & Larry’s to focus on
making the best protein cookies and improving internal
operations while providing a consistent and stable platform
for managing all outbound logistics,” says Andrew Klucznik,
sales and operations planning director for Lenny & Larry’s.
“[It has] also very effectively reduced logistics costs and
pushed on-time performance to world-class levels.”
One measure of success: Lenny & Larry’s is now a
nationwide distributor to Target, having been considered
an “at-risk vendor” by the retail giant just a few years ago.
THE PROBLEM: LOW VISIBILITY, OUTDATED SYSTEMS
Bodybuilder and former American Gladiator competitor
Benny “Cyclone” Turner founded Lenny & Larry’s in 1993
with the goal of introducing a tasty, healthy protein-based
snack to the health and wellness market. Over the next
several years, the snack maker experienced what company
leaders describe as “explosive growth” that left it bursting
at the seams in 2013. During that period, Lenny & Larry’s
went from handling just a few shipments a day to local
A partnership that
spells sweet success
