Coatings World - August 2010

Fresh Paint via developed in China to innovated in China, and we believe it will become a global powerhouse for science, technology and invention.”

GLIDDEN PROFESSIONAL JOINS HOMESPHERE

Strongsville, Ohio-based Glidden Professional Paints and Lakewood-based HomeSphere have entered into a joint agreement to offer the company’s full line of Professional paints to HomeSphere’s network of builders, using the company’s technology-leveraged services.

Glidden Professional joins more than 75 other manufacturers currently using HomeSphere’s BRI Program to manage rebates for homebuilders and, in turn, grow their market share through increased homebuilder sales. In return, builders gain access to cost savings on Glidden Professional paints, a national brand exclusively for the commercial paint market, including contractors, architects, facility owners and managers.

“The BRI partnership provides a powerful tool to further extend our national manufacturing and distribution network,” said John Pesognelli, national sales manager

for Glidden Professionals’ New Home Construction
Division. “HomeSphere provides a platform to communi-
cate the change to new builders and distributors and to
grow market share among our potential customers.”
BRI is a web-based service serving the residential con-
struction industry. Manufacturers use the BRI application
to open up sales channels that include thousands of home-
builders and remodeling contractors, gaining inroads to
new accounts and building recognition for their products
and services. Builders, on the other hand, gain product
knowledge and manage their cash-producing rebates, help-
ing them to improve their bottom line.

The Glidden Professional paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. Glidden Professional paints are sold through more than 500 Glidden Professional Paint Centers and authorized dealers across the U.S.

“BRI is a powerful marketing tool,” said Chris Toth, HomeSphere’s vice president of sales. “Particularly during trying times for the residential building industry, our customers and clients build sales and marketing channels that position their brand solidly for the future.”

COLORCON, INC. ACQUIRES
BUSINESS OF PHARMACEUTICAL COATINGS

Colorcon, Inc. has acquired Pharmaceutical Coatings Pvt. Ltd. of India, which includes the company’s full product portfolio, plus a new facility in Goa that is currently under construction. The addition of the film coating products from this acquisition complement Colorcon’s existing range of high-quality, one-step, tablet film coatings for pharmaceutical solid oral dose development.

Tabcoat TC, one of the newly acquired products, is widely recognized in the Asia/Pacific market. It is available as an organic, hydro-alcoholic, or aqueous solvent system which can be adjusted according to the needs of the customers, and the nature of the active ingredient in the formulation. The addition of this product also augments Colorcon’s offering for herbal / vitamin / nutraceu-tical formulation options for its regional customers.

“We are excited about this opportunity to expand our film coating offering. The acquisition broadens and strengthens our ability to respond to the specific needs of companies in the fast growing Asia/Pacific region,” said Jean-Claude Deneuville, president of Colorcon.