In terms of new product development, AkzoNobel has
launched a sparkling metallic architectural product—
Interpon D Brilliance. It is a single coat high quality
metallic appearance coating which is also AAMA,
Qualicoat, GSB and GB compliant.
Part of the global Interpon D1000 range, Interpon D
Brilliance offers a greener option for creating a metallic
effect in coatings, while still maintaining high quality
performance and color options.
“Up to now, a bright metallic finish for architecture was
only achievable through either liquid paints (PVDF) or a two
coat powder system consisting of a metallic base coat and a
protective clear coat over the top,” said Jean-Paul Moonen,
AkzoNobel Powder Coatings architectural marketing direc-
tor. “Single coat metallic powders were based on mica pig-
ments, which do not have the same brightness.”
Interpon D Brilliance now provides a single coat bright
metallic, which is both more efficient than the existing
two-coat powder alternative and brighter than the single
coat powder alternative, as well as being greener than
the liquid paint option.
Equally important, according to Moonen, is that cus-
tomers can relax in the knowledge that due to a unique
manufacturing process, Interpon D Brilliance offers the
same levels of weatherability and performance as D1000
without an additional protective clear coat.
Successful Strategies for Decision-Makers
CHEMARK
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GROUP
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Value Implications for CLIENTS
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Chemark Consulting Group is
a 30-year-old management
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concentrates on tactical &
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all industries pertaining to coat-
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“The powder can also be reclaimed without color
change or a change in application,” Moonen said. “What’s
more, our customers are globally active and want consis-
tency and a product they can trust. Interpon D Brilliance
offers just that.”
JOTUN TARGETS
FURNITURE MARKET
Jotun Powder Coatings, one of the world’s leading pro-
ducers and suppliers of powder coatings has launched
globally its first furniture powder coatings range—Era-
Coat MDF.
The company’s new umbrella brand of powder coatings
for heat-sensitive substrates such as MDF is especially
created for designers and furniture makers. While offer-
ing complete freedom of design to coat even the most
intricate furniture, Era-Coat MDF also provides a more
cost-effective and eco-friendly coating solution.
The new range is based on the latest MDF color trends,
which includes Era-Coat MDF Primo, a uniquely engi-
neered primer and a topcoat Era-Coat MDF 32T, avail-
able in 20 trendy colors and textures.
Formulated to ensure a seamless coated surface, Era-
Coat MDF products can coat both the front and back of
the MDF board at once, and leaves it reclaimable, safe,
resistant to scratches, water, stains and impact.
Adaptable enough to bring to life any design concept, Era-
Coat MDF is ideal for a host of areas including office furni-
ture, retail displays and shelving, flat-pack furniture, doors
and countertops, kitchen cabinets and bedroom wardrobes.
In line with Jotun Powder Coatings’ commitment to
minimizing any environmental damage, Era-Coat MDF
does not contain solvents nor release any volatile organ-
ic compounds (VOCs).
“We have developed a furniture powder coatings solu-
tion that constitutes a strong alternative to established
MDF finishing technologies, and with the quality, dura-
bility and simplicity that make it far superior to other
TETRACHIM TO DISTRIBUTE
ARKEMA’S KYNAR POWDER COATING
Tetrachim became the distributor of Arkema’s Kynar
ADX powder coating product range. Kynar ADX pow-
der coating is a primerless fluoropolymer coating
with resistance to corrosive and abrasive media.
Tetrachim was selected for the quality of its sales
network and for its expertise in the distribution of
high-tech coatings to surface treatment processors,
Arkema said. Kynar PVDF has been produced for
more than 40 years and is used in major industry
such as construction, chemicals, oil and gas produc-
tion, microelectronics and automotive. More recently
Kynar PVDF has been used for green applications
such as solar photovoltaic panels, electric recharge-
able batteries and water filtration.
