ColorLocal
Paint makers work with local designers, paint dealers to develop very specific color
palettes for particular regions.
by Tim Wright, Editor
Agrowing trend in the paint industry is seeing paint firms team up with local designers and family-owned paint dealers to introduce regional color palettes. In one example PPG through its Pittsburgh Paints brand recently
launched the Up North Color Collection, a new palette of 25
colors representing the significant shades of Michigan’s northernmost region.
Created by top local interior designers and paint store owners, the palette was designed to capture the relaxed beauty and
uniqueness of the area, allowing homeowners to bring their favorite landscapes into their homes to enjoy every day.
“Residents and visitors of the Up North region create vivid
memories and feelings associated with the natural colors found
here,” said Tom Bischoff, owner Northwood Paint and Supply
and contributor to the palette. “Every shade in the palette reflects
something that is ours. From the sand dunes to the vineyards,
the collection is defined by the local landscape and identifies the
unique moodiness and beauty found here.”
Interior designers Rita Whaley, Allied ASID Member, and Ann
Freckelton, ASID, of Design2, LLC, said the palette was inspired by
the surroundings of the region. From the Beach Glass colors, a soft
green, fresh blue and pale yellow all named for the smoothed glass
found on the sandy shore lines, to Morel Mushrooms, a muted
brown, every color in the palette has a story. Much like the casual,
relaxed lifestyle of the Up North region, the organic palette includes
soft and rich colors like Land of Delight, a watercolor blue and
Farmer’s Market Red, a bold, saturated shade.
www.coatingsworld.com
Coatings World | 31
