Coatings World - May 2011

versations was at par or better than previous shows,” said
Sandeep Goel, global business manager, paints, coatings and ad-
hesives at Lubrizol. “We noticed a lot of our customers scheduled
appointments instead of having just stopped by. There was more
structure and customers had specific issues the wanted to dis-
cuss. In this regard, the show was more efficient.”
“We were pleasantly surprised,” said Robert Poletti, vice pres-
ident, marketing at Michelman. “In 2009 a lot of attendees were
experiencing uncertainty and fear due to the credit crisis. There
was none of that at this year’s show. Attendees were all talking
about products and projects.”
“The show was busy and attendance higher than two years
ago, which was a great sign for the industry,” said Mehran Yaz-
dani, vice president of marketing at Sun Chemical. “We saw a
lot more of our customers attending this year. We were very ex-
cited about this. ECS 2011 was a big show for us.”
“It was our second time exhibiting at ECS,” said Fabio Fil-
lippos, general directory at Nitro Quimica. “Overall it was a
great opportunity to meet customers from all over the world and
at the same time generate new contacts.”

Exhibitors showcased new technology

ECS 2011 proved to be the perfect venue for exhibitors to showcase their newest technology. As the sustainability movement continues to gain momentum, an important growing trend in the industry that was evident on the floor is the rapidly growing share of water-based paints and coatings technology.

Shamrock Technologies highlighted several new products and technologies. These included products designed to improve slip and abrasion resistance in water-based can coatings, matting agents that offer excellent burnish resistance, additives for solvent-based wire coatings and new FDA-compliant fluoropolymers.

In addition to its comprehensive line of Mowilith VAE emulsions, Celanese Emulsion Polymers highlighted several other innovative products including pure acrylic emulsions for use in gloss paints, varnishes and lacquers featuring outdoor weathering and block resistance.

Arch Biocides featured its entire biocides portfolio for in-can preservation, film protection and antifouling paints. A new technology displayed was Proxel BZ Plus preservative, which offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives and pigment dispersions. Proxel BZ prevents discoloration and is designed to provide extra protection against mold, mildew and bacteria.

Taminco highlighted several neutralizing amine additives for the paints and coatings markets. With its key coatings additives—Advantex and Vantex-T—Taminco had a lot to talk about on the show floor. Vantex-T is a cost-effective, multi-functional amine additive that enables environmentally friendly, low to zero VOC paint formulations with virtually no odor. Advantex, a low odor amine additive as well, allows formulators to reduce antifreeze, surfactants, dispersants and other additives by as much as 60 percent, the company said, resulting in cost savings of as much as $10 per 100 gallons, even versus ammonia.

Michelman launched its NatureShield line of environmentally friendly, water-repellent additives for interior and exterior wood, stone and concrete coatings. Natureshield 30, 31 and 40 are emulsions of natural oils and waxes that provide water resistance and water beading when used in coatings, stains and sealants. NatureShield 30 is an emulsion of tung oil that provides a tough, highly water-resistant finish that does not darken noticeably. NatureShield 31 is an anionic emulsion of natural oils and waxes that provides water resistance and water beading in topical wood coatings. NatureShield 40 is a film-forming natural oil emulsion used to provide water resistance in wood and concrete coatings as well as moderate scratch and mar resistance.

Rio Tinto Minerals showcased the sustainable and technical advantages of its high aspect ratio and ultrafine talcs, as well as its range of Plastorit extenders. The new, ultrafine Luzenac Jetfine range was developed using proprietary, micronizing technology, which produces highly lamellar talcs with a high specific surface area. Luzenac High Aspect Ratio (HAR) talcs are designed for enhancing barrier properties in protective coatings. Plastorit is an inert, functional mineral extender for high-performance coatings.

Celanese signs agreement with Algol Chemicals

At the European Coatings Show, Celanese Emulsions Polymers appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end use applications. Representatives from both companies signed the agreement at the Celanese stand, followed by a toast, to emphasize the commitment of both parties to the paint and coatings industry in Russia.

Pictured left to right are Kari Paajanen, Algol Chemicals, Business Unit Director; Rolf Kuropka, Celanese Emulsions Europe Sales Director; Raul Henriksson, Managing Director of Algol Chemicals; Bernhard Forschler, Celanese Emulsions Europe Marketing Director; Phil McDivitt, Celanese Emulsions General Manager; and Michael Sauer, Celanese Emulsions Regional Sales Manager.