Sico Paint has launched a new product in
response to the growing trend of vibrant
home decor.
The Sico MUSE paint-and-primer-in-one product features a TOUCH RESIST
TECHNOLOGY paint innovation that
gives color surfaces richness and depth
while providing maximum resistance to
scratches, marks and stains.
“If you’re going to paint with color,
this is the product to use,” said Mylène
Gévry, marketing manager for Sico paint,
a brand of PPG Architectural Coatings.
She explained that Muse paint is Sico
paint’s highest quality, best performing
and most sophisticated product to date.
“Because the product is ultra-smooth and
deep in hue, it will add a wow factor and
an unbelievably luxurious, fashionable
and artistic feel to any room.”
With the tagline “Inspired by the
grandeur of your ideas,” the product was
introduced to meet increasing consumer
demand for high-quality, long-lasting
color-infused paint, Gévry explained.
“Bolder colors are more in vogue than
ever in home decor – even neutrals are
more colorful than in the past,” she said.
“This is a clear indication that people
are becoming comfortable expressing
themselves with color in their homes, and
we’ve delivered a product that enables
their creativity to come alive in the most
beautiful way.”
Gévry pointed to technology, such as
animated computer screens and digital
art-infused consumer goods lining store
shelves, as the reason people are gravitat-
ing toward color. “As well, from photo-
rich social networks to trendy pastimes
like digital scrapbooking, consumers are
getting used to letting their personalities
shine through and it’s spilling over into
home decor choices,” she said.
With the launch of Sico Muse paint,
Gévry explained that room makeovers
are easier – and the results far more strik-
ing – when you start with a rich-colored
canvas in place of a blank one. She offered
this advice on decorating with color:
Red: Known to energize and increase
appetite, red is a good choice for kitch-
ens and dining areas – particularly warm,
brown-toned red, which breathes new life
into tired wood or white cupboards. In
smaller spaces red works best painted on
one or two walls for effect, while in large
areas the color can be featured through-
out the room. Coupled with a glitzy glass
backsplash, it gives kitchens a modern
look, yet appears more traditional paired
with faux stone. In a dining room, a red
wall paired with creamy yellow-white
wainscoting creates an ideal backdrop for
a trendy harvest table.
Yellow: With the growing popularity
of all things bohemian, bold yellow is
making a comeback. Bright, warm yellow makes a strong starting point for a
cheerful and welcoming space. For a dramatic effect, dress up a room with yellow
walls by introducing hot pink, teal blue,
deep purple and lime green accents such
as fringed throw cushions, floral drapery,
soft shag area rugs or chintz china pieces.
For furnishings, consider rustic antiques,
padded headboards, tufted foot stools
and painted wood – the busier the pattern, the better.
Grey: At one time, grey was considered dreary, but times have changed.
This year’s “it” color, grey – especially
when used in different levels of intensity
within a room – creates a chic, sophisticated look. Ideal for a bedroom or living
room, charcoal walls provide a dramatic
feel that can be complemented easily with
paler grey furnishings and accessories.
Extremely versatile, grey goes just as well
with metallic finishes as it does wood,
stone and ceramics, and it is livened up
with shades of yellow, blue and coral.
Blue: Deep, saturated turquoise blue is
on trend this year and provides a dramatic yet calming background to any room,
particularly living areas and bathrooms.
Paired with grey and yellow accents, blue
walls make a family room warm and
inviting. In the bathroom, blue goes well
with brown, yellow and green to create
a breezy, light and airy spa sensation. To
bring out the best of this year’s popular
blue, consider light grey carpet, hardwood
or wood laminate for the room’s flooring.
Available in soft matte and soft gloss
finishes, Sico Muse paint – a 100 percent
acrylic, low-odor interior latex paint – is
mildew-resistant, highly washable and
durable with excellent hiding power and
stain resistance, even on bold colors.
Available in all colors of Sico paint, the
new product can be found at more than
1,200 retailers across Canada.
Lowe’s to Jointly Introduce
HGTV HOME by Sherwin-
Williams
Lowe’s Companies, Inc. and The
Sherwin-Williams Company have jointly announced that HGTV HOME by
Sherwin-Williams brand paints will be
available at Lowe’s stores and on Lowes.
com beginning March 2015.
The HGTV HOME by Sherwin-Williams product line will feature a new
and improved interior and exterior paint
program available at both Sherwin-
Williams’ company stores and Lowe’s
stores nationwide, as well as exclusive
line extensions available at Lowe’s. Each
product line will uniquely highlight
Sherwin-Williams’ legendary heritage of
quality and exceptional application char-
acteristics, the companies stated.
Additionally, the HGTV HOME by
Sherwin-Williams color palette will of-
fer 16 designer-inspired color collec-
tions, eight of which will be exclusive to
Lowe’s. Each collection will include 20
coordinating colors along with design
tips for homeowners. These stylized col-
lections provide a simple way to create a
cohesive look in any one room, or from
room to room throughout the home. The
HGTV HOME by Sherwin-Williams
brand brings together the design expertise
HGTV is famous for and the legendary
Sico Paint Launches MUSE
Paint-and-Primer-In One Product
