by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
Renner Coatings, one of six divisions of Renner Herrmann S. A., has entered Brazil’s architectural coatings market
with four new products in leading areas of the
country under the brand name Polidura. From
its factory in Curitiba, Parana state, the company is distributing the new coatings to the southern region of the country, as well as to Rio de
Janeiro and Sao Paulo states. Plans are for five
additional products to be launched for specific
coverage functions later this year.
“Renner Coatings enters the decorative
paint segment bringing consumers the same
quality and technology that we employ in the
production of paints for maritime platforms,
gas lines and automobiles. It is high technology
with absolutely guaranteed durability,” said
Luiz Ander Ortiz, the director of the company,
on the recent launch.
The new water-based paints and coatings include special formulations for various applications: Verniz PU Antipichação, for anti-graffiti
protection; Tinta e Verniz PU Exteriores, exterior
paint and varnish; Firecoat Tinta for fireproofing; and Verniz Corta-Chamas, a fireproofing
varnish. The products to be launched later this
year under the Polidura line include formulations
targeting traffic paint, tile paints, pool paints, interior hospital paints and fire-proof door paints.
Renner Coatings will gain high visibility in
the Brazilian market this year as the company
will paint six of the 12 soccer stadiums around
the country to be included in the World Cup.
The stadiums include: Maracanã in Rio de
Janeiro state; Arena Pantanal in Mato Grosso
State; Arena da Baixada in Parana State; Arena
Fonte Nova in Bahia State, Arena Pernambuco
in Pernambuco State; and the Estádio Nacional,
in the capital of Brasilia.
As part of the country’s preparations for
the cup, inner city architectural icons are also
being spruced up. Renner won permission
to paint several of these, including: the Arco
Metropolitano, in Rio de Janeiro; Aeroporto
Internacional de Guarulhos in Sao Paulo,
Aeroporto Viracopos, in Campinas; Veículo
Leve sobre Trilhos, in Fortaleza; and the Rede
Urbana de Transportes in Recife.
Further from home, Renner Coatings is painting a sugar and ethanol plant in Angola for
Companhia de Bioenergia da Angola. Brazil and
Angola are among the 10 Lusophone countries in
the world where Portuguese is the official language.
Apart from its Brazilian factories, Renner
Coatings has two manufacturing plants in
Santiago, Chile, producing a full line of products, and one in Antofagasta, dedicated to mining coatings. In 2012, Renner also became a
licensee of Japan’s Chukogu Marine Paint technology for maritime antifouling coatings.
Renner Coatings divides its business units
into four subdivisions, including: Protective
Coatings, serving the agricultural, energy, mining, petroleum and steel industries; Performance
Coatings, which serves the aviation and transportation equipment industries; Marine
Coatings, serving ships, containers and other
maritime segments; and Decorative Coatings,
which serves residential, commercial, hospital
and monuments segments.
Renner Coatings’ sister subsidiaries include:
Renner Sayerlack, specializing in wood coatings;
Metalgráfica Renner, a metal coatings unit; Flosul
Madeiras, a CCA wood preservatives unit; and
Laticínios Renner, or Relat, a metal container
unit. Renner Coatings also has separate country operations in Brazil, Chile and Italy. Renner
Italy recently launched its Hi-Deck Hydro Oil for
wood decks under the Rio Verde brand. CW
Renner
Coatings has
entered Brazil’s
architectural
coatings market
with four new
products, in
leading areas,
under the brand
name Polidura.
Brazil’s Renner Enters Architectural Segment
