Exterior Architectural Coatings
November 2013 www.coatingsworld.com Coatings World | 35
the environment, conserving energy and material resources and
protecting human health and safety.
Dunn-Edwards offers a variety of low- and zero-VOC
paints, zero-VOC colorants, ethylene glyco (EG)-free paint and
coatings produced in the world’s first LEED Gold-certified manufacturing plant.
Sherwin-Williams provides coatings with improved perfor-
mance to enhance durability and reduce the need to recoat.
“We are a leader in reducing VOCs and HAPs and offer a
wide variety of waterborne and high solids coatings to meet
regulatory needs,” said Susnis. “Many of our coatings for ex-
terior building products are available with Solar Reflective
Technology for heat-sensitive substrates, formulated to repel
heat in dark colors in order to resist warping and bowing when
exposed to solar rays.”
“We have a lot of products that not only meet the 2009 LEED
standard, but also meet the v. 4 requirement,” added Schmitt.
“We also have a green guide on our web site www.swgreenspecs.
com to help our partners meet these standards. We literally up-
date the content on a daily basis. “
New Products
Sherwin-Williams recently introduced KemAqua BP Siding Plus,
a product for the OEM and machine finish siding market. “It
provides excellent aesthetics for the homeowner,” said Susnis.
“Builders and remodelers can count on its durability and can
choose from a wide range of color options. Ease of application,
a strong finish coat that dries quickly and low VOCs make it an
excellent choice for finishers and siding manufacturers.”
BehrPro has launched two new exterior coatings—Behr
Marquee Exterior Paint and Primer and Behr Premium
Deckover coating. Both products incorporate a variety of in-
novative and advanced features and offer durable, long lasting
protection, according to the firm.
Behr Marquee Exterior Paint and Primer showcases Behr’s
most advanced technology to deliver world-class durability
paired with superior UV protection for longer lasting color,
according to the company. After significant research and development, the Marquee Exterior Paint and Primer has been
Color Trends for Exterior Architectural Coatings
Exterior architectural coatings manufacturers Coatings World interviewed identified a number of color and style trends for
this market.
“Overall, the general exterior home
trends are leading toward the following: urban revival, mid-century modern,
Craftsman influence, new use for old
stuff, mix of materials, mixing inside and
outside to no barriers living and use of
construction materials to mimic natural elements, such as concrete to mimic
natural stone,” said Sara McLean, color
marketing manager at Dunn-Edwards.
“For color on the exterior, color
seems to have no limitations and we are
seeing color go in several directions,”
added McLean. “As consumers be-
come less afraid of color, architects and
designers are able to explore with color
more. For those seeking a minimal pop
of color on the modern exterior, you’ll
still find the white or neutral exterior,
however, a pop of color is added to the
door or landscape architecture elements
to draw the eye through the design
and not take away from the surround-
ing environment. For those seeking an
indoor/outdoor effect in architecture,
a full range of blues and greens draws
the eye to the exterior. And for those
hipsters who love reviving a historic
property such as a mid-century mod or
Craftsman, historical coloring is combin-
ing with modern color for an updated
look. To achieve a minimal update and
still make the exterior of the home still
feel personalized, a trend is to keep the
body color and change out all the trim,
door, and fascia colors more frequently
than the typical 10-15 year lifecycle.”
In general, neutral tones are more
popular for residential projects. “Today’s
most popular neutral colors include
off-white, tan, gray, brown, light yellow,
muted gold, soft green and blue-gray,”
said Colin Jaffe, senior vice president of
pro sales for professional products and
services at Behr Process Corp. “Exterior
colors are often selected based on the
style of the house or building, or the re-
gion in which it’s located. You may see
a trend color show up in smaller doses,
such as on a door or on a commercial
building, before it is widely adopted in
a residential setting. Likewise, popular
colors are often adapted in exterior ar-
chitectural details like doors, windows,
and outdoor living areas. Additionally,
using lighter colors can make a house or
building appear larger, and darker colors
have a tendency to make it feel farther
away from the street.”
“Trends move much slower in this
market since exterior paint colors tend
to need to last longer, but, overall, we are
seeing use of some darker body colors –
darker beiges, blues and grays,” added
Dee Schlotter, senior color marketing
manager at PPG. “We are also noticing
a trend towards using a darker trim color
than the main body, as a way to highlight
nice exterior fascia and trim. Off White
and beige are still the favorites, but grays
are becoming very popular as well.”
