DC Velocity - Burris 2020

A
s
t
rawb
e
rr
y
’s
end-
to-
end
supp
l
y
ch
a
in
jou
rn
ey
m
igh
t
s
ee
m
si
mp
le
wh
en
p
roduc
t
iono
ccu
r
s
in
aho
m
e
ga
rden
—p
l
ant
,
p
ic
k,
co
nsu
m
e.

Bu
t
k
eep
ing
de
l
ic
iou
s
,q
ua
l
it
y
p
roduc
t
s
inho
m
e
s
y
ea
r-
round
i
s
mu
ch
mo
re
co
mp
l
ex
.
I
t
r
equi
r
e
s
a
co
mpe
t
en
t
and
t
ru
s
two
r
th
y
pa
r
tne
r
w
i
th
th
e
t
al
en
t
,d
ig
i
ta
l
in
f
r
as
t
ru
ctu
r
e
,
and
so
lu
t
ion
s
to
d
el
i
v
er
th
egood
s
.

H
e
re
’s
a
sn
apsh
ot
o
f
a
s
t
rawb
e
rr
y
’s
jou
rne
y
f
ro
mp
rodu
ct
ion
to
consu
mp
t
ion
:

Fr o m f ar m t o pl at e:

A s t raw be r r y ’s jou r n ey

Gro wt h

Mo
dera
te
cl
ima
tes
w
it
h
warm
d
ay
sa
nd
lo
w
hum
id
it
y
are
i
dea
lf
or
gr
o
wi
ng
str
aw
berr
ies
.
Th
atm
akes
th
eU
.
S.

an d Me xi co t wo of t he to p stra wb err y pr od uc in g co unt rie s.

To har v est qu al it y ber rie s, g ro wers m ust fo ll o wt hre es teps :

; So il is teste d to en sur e pro per b err y gr ow th

; Stra w berr y p lan ts are p lac ed i n the f iel ds

;
P
lan
ts
are
ir
ri
gate
d
us
in
ga
d
ri
p
sy
stem
,
w
hi
ch
al
l
ows
w
ater
to
g
o
d
ire
ctl
y
t
ot
he
ro
ot
of
t
he
pl
ant
s

Har v es t

D
ue
to
t
he
de
li
cate
n
atur
e
of
stra
w
berr
ies
—t
he
y
bru
ise
ea
si
l
ya
nd
ar
e
s
us
cep
ti
ble
t
ot
empe
rat
ure
cha
ng
e—t
he
p
lan
ts
are
ofte
n
pi
cke
d
b
y
han
d
.

P la nt p ro c es s ed , pa c kag ed , an d c h i l le d

O
nc
e
pi
cke
df
rom
t
he
fie
ld
,
the
berr
ies
are
se
nt
to
c
oo
l
in
gf
ac
il
it
ies
ne
ar
the
ir
gr
o
wi
ng
re
gi
ons
(Me
x
ic
o,
Cal
if
orn
ia
,
or
F
lo
ri
da
),
whe
re
the
y
are
g
ent
l
y
cl
eane
d
to
rem
o
ve
di
rt
an
d
oth
er
de
bri
sa
nd
t
hen
p
acka
ge
d.

D uri ng t he pa ckag i ng pr oc ess :

; S tra wbe rri es are p lac ed i n in di v id ua l pla st ic c ont ai ners

;
Pla
st
ic
c
ont
ai
ners
are
p
la
ced
in
c
orr
ugat
ed
b
o
xes
,a
nd
t
he
c
orr
ugat
ed
b
o
xes
are
w
rap
ped
in
p
last
i
ct
o
ens
ure
t
he
l
ow
est
r
isk
of
de
ca
y
an
d
in
fec
ti
on

;
S
up
pl
ier
sr
ev
ie
w
c
ust
omers
’
pu
rc
hase
or
der
st
hr
oug
h
t
he
ir
ent
erpr
ise
re
so
urc
e
pla
nn
in
g
s
ystem
Bo
xes
ar
e
pla
ce
d
on
ref
ri
gerat
ed
tr
uck
s—t
he
str
aw
berr
ies
are
ke
pt
at
34
–35
d
egre
es
Fa
hre
nhe
it
t
o
prese
r
ve
them
—
an
d
sen
tt
o
d
istr
ib
ut
io
n
cen
ters