Benjamin Moore
Leaders in Exterior Deco Technology
Photo: Benjamin Moore
One of the leading North American paint manufacturers, Benjamin Moore
continues to innovate new technology for the exterior architectural
coatings market place. Jeff Spillane, senior product marketing manager
at Benjamin Moore discusses some of these new advancements as well
as the market in general.
What is the current state of the exterior architectural coatings market in North America?
Jeff Spillane, senior product marketing manager at Benjamin Moore &
Co.: The recession, overall, has
caused a drop in the demand for
exterior coatings. Generally speaking, many property owners are
stretching their dollars and putting
off painting for an additional year, if
it’s possible to do so without causing
BY TIM WRIGHT
EDITOR
damage to the structure. This, along
with the replacement of paintable
substrates—EIFS, stucco, stone and
synthetic siding—has further less-
ened the demand. However,
Benjamin Moore, with its recently
introduced exterior paints and
stains, notably its waterborne
Arborcoat Exterior Stain, has experi-
enced strong sales. This is an indica-
tor that homeowners are turning
towards high performing, premium
coatings that provide longer lasting
durability for their exterior projects.
Who is dominating the market, DIYers or
professional painters?
Spillane: Exterior projects tend to be
contractor-centric versus DIY due to
the scope of the work. Benjamin
Moore plays a significant role in the
premium residential painting contractor market and our products
