Coatings World - November 2010

Fresh Paint to allow 650°C exhaust gases to be routed through the car’s carbon fiber diffuser, but is increasingly finding applications in a broad range of other sectors from aerospace to carbon composite cycle wheels where it is used as a high performance braking surface.

BASF TRAINS SWEDISH
SPRAY PAINTERS
BASF’s professional spray painter train-
ing has been introduced in Scandinavia.
STAMPP, the training concept developed
by BASF Coatings, has now been
launched in Sweden. STAMPP stands for
“Stimulate and revAMp the Paint
Profession” and involves a one-year train-
ing program carried out in close coopera-
tion with vocational schools and body
shops. In cooperation with paint school
Haraldbogymnasiet Lackutbildningen in
the Swedish city of Falun, BASF is offer-
ing professional training for young people
to become spray painters. Sweden is
already the fourth country in which
STAMPP is being implemented, after
Russia, Denmark and China.

MEFFERT INAUGURATES NEW
PRODUCTION FACILITY IN MOSCOW
Located in the industrial park
Technopark in Noginsk close to Moscow,
Russia, the new production site of
Meffert AG has started up production.
The paint producer invested € 18 million
in the production site of its Russian sub-
sidiary, Meffert Production. The actual
product range of the new plant in
Noginsk includes emulsion paints fol-
lowed by plasters, primers and white
varnishes.

KILZ BRAND RANKS HIGHEST AMONG PAINT COATINGS BRANDS Masterchem Industries, maker of the KILZ line of primers and KILZ Casual Colors paints, announced that the KILZ brand was the highest ranked brand among paint coatings brands surveyed based upon The Harris Poll 2010 EquiTrend Study. The KILZ brand was also highest ranked in trust and quality. The Harris Poll 2010 Equi Trend Study is based on experiences and perceptions of 19,708 U.S. consumers ages 15 and over who were surveyed online between January 12 and 21, 2010. CW

( 10 percent), blue (eight percent), naturals (six percent), other/niche colors (four percent) and green (two percent).

“Color is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the mar-
ketplace,” said Harrington. “The palette of colors being developed for the automotive market is clearly being influenced by
culture, nature, fashion, movies, media, electronics and many consumer products.”
At this year’s annual Automotive Color Trend Show held at PPG’s offices, the
coatings company presented its ideas for future vehicle colors. Titled “InSite,” the
show highlighted the influences of insights from PPG’s other color- and coatings-
oriented businesses, such as architectural coatings, industrial coatings, protective
and marine coatings, and aerospace coatings on its automotive coatings offering.
PPG presented automotive designers with 66 new exterior shades and five new
interior shades for consideration in their designs of the 2013-2014 model years.
PPG introduced automotive manufacturers to new colors such as Denim, like
the name a classic true blue with a high effect sparkle; Cognac, a rich coppery
warm brown with an iridescent highlight; Silky Silver, a liquid silver look with a
slight bronze cast; Moonshine Blue, a pale silvery blue like the reflection of the
moon on a lake; and Wicked, a sinister green color inspired by couture fashion.
In addition to color trend forecasting, PPG is continuing to develop new paint
technologies that offer automotive design options to enhance appearance and help
manufacturers differentiate their brands.

PPG has developed proprietary interior coatings that provide the
look and feel of anodized aluminum. The five colors developed are com-
mercially available and allow car makers to provide a luxury look and feel
to their interiors. “Anodized aluminum has been a trend in the automotive
aftermarket for several years,” said Vala Mohr, PPG manager, interior
color styling. “Our technology now brings that same luxurious look to the original equipment market giving
automotive manufacturers another tool with which to enhance their brands.”
In addition, PPG highlighted several new coatings technologies that add unique special effects to a car’s exterior. “New
glass flake technology utilizes titanium dioxide-coated glass flakes that appear as a smooth surface and add an extreme
sparkle and brightness,” said Jerry R. Koenigsmark, PPG manager of color design, North America automotive coatings.
“Also, new mica technology has helped increase the chroma and brilliancy from standard micas currently in use. This allows
for increased brilliance in colors and greater highlight effects.” Koenigsmark also stated that new iron oxide coated alu-
minum pigments allow for increased color capability in the red and orange color space.