New Products
UGL’s new Drylok decorative waterproofer
UGL has launched Designer Drylock to add
appeal to masonry applications.
United Gilsonite Laboratories (UGL)
has introduced a new product in the
Drylok line of masonry waterproofers
called Designer Drylok. Drylok Masonry
Waterproofer is among the top rated
masonry waterproofers on the market
today. New Designer Drylok Masonry
Waterproofer is formulated with an
advanced color system that imparts a
granite like filler system with multicolored specks which is an economical
alternative to solid surface color. Until
now, waterproofers have been a utilitarian paint, used to keep water from
entering a masonry substrate, according
to the company. Now, customers have
the ability to keep water out and create
an up-to-date specked finish to add a
more attractive look to their space.
Latex-based Designer Drylok Masonry
Waterproofer is recommended for use on
masonry walls, cinder and concrete
blocks, stucco, brick, field stone foundations and retaining walls.
DUNN-EDWARDS
INTRODUCES BLOCK-IT
Dunn-Edwards has introduced Block-It
Premium, a new, high-performance
stain-blocking primer. Block-It Premium
is made with a waterborne alkyd formu-
la that provides adhesion, hide and
stain-blocking properties. It is recom-
mended for use on an array of previous-
ly painted or new interior and exterior
surfaces. Block-It Premium’s stain-
blocking performance derives from uti-
lizing waterborne alkyd resins, barrier-
type pigments and stain-blocking addi-
tives that form a smooth, tight film over
the stain, locking it in place and pre-
venting it from migrating through the
topcoat. This primer can be used on sur-
faces such as drywall, wood and acousti-
cal ceilings. It is effective in hiding tough
stains caused by food, grease, water or
smoke damage, ballpoint or felt pen ink,
lipstick, crayon and tannin bleeding on
woods. Block-It Premium is eco-friendly
and ethylene glycol (EG)-free.
JOTUN LAUNCHES ‘LADY EFFECTS’
PAINT RANGE IN THE UAE
Jotun Paints has launched its latest pre-
mium paint range—Lady Effects. Under
the company’s Lady brand, the new line
offers better finish and new interior
effects, which allows customers to be
more artistic in selecting the colors to
complement their lifestyles and person-
alities. The unveiling of Lady Effects is
part of the manufacturer’s strategy to
maintain its number one position with-
in the Middle East paint market, which
is estimated to be worth $2 billion,
according to the company. With invest-
ments towards the research and devel-
opment of unique products exceeding
$25 million, Jotun has formulated a new
product line that can create unique
effects, such as shimmering wall finish,
which can be achieved using Lady
Effects Pearl; and illusion of color move-
ment with silver sparkles, golden
sparkles and golden base through Lady
Effects Metallic. The range also includes
Lady Effects Glaze, an oil-based glaze
suitable for painting techniques such as
color washing, glazing, sponging, mar-
bling, flame, ragging and other types of
innovative finishes; and Lady Effects
Stucco Antica, which creates attractive
marble effects on interiors. CW
New product line part of Jotun’s strategy to
maintain lead position within $2 billion
Middle East paint market.
