Altana acquires can end
sealants business of
Watson Standard
Adhesives Company
The specialty chemicals Group Altana has
acquired the can end sealants business for
the metal can packaging market of U.S.-
based Watson Standard Adhesives Com-
pany (WSAC). By way of an asset deal,
Altana primarily acquired customer rela-
tionships, products, know-how and inven-
tories. WSAC’s can end sealants business
will be integrated into the ACTEGA Coat-
ings & Sealants division. The former
WSAC can end sealant products will be
produced at ACTEGA’s existing site near
Philadelphia and incorporated into
ACTEGA Artística business.
Kelly-Moore Paints opens Paso
Robles store
Kelly-Moore Paint Company, Inc., has
opened a new store in Paso Robles,
CA/USA. This marks Kelly-Moore’s
fourth store in the region. It also has
stores in Atascadero, San Luis Obispo
and Santa Maria. Keith Swank will man-
age the new store, which offers the com-
plete Kelly-Moore paints and stains
portfolio, as well as sundry items.
Among the offerings at the Paso Robles
store are Kelly-Moore’s two zero VOC,
low-odor paint lines—Enviro Coat and
Green Coat. Also available is Kelly-
Moore’s Renewal Palette, a recently in-
troduced color collection of 30 paint
J.D. Power and Associates says overall
customer satisfaction with interior paint
improves from 2010
Do-it-yourselfers indicate they are notably more satisfied with
interior paint brands in 2011, compared with 2010, according
to the J.D. Power and Associates 2011 U.S. Interior Paint Satisfaction Study.
The study, now in its fifth year, measures customer satisfaction among those who have purchased and applied interior
paint during the past year and examines six key factors of the
painting experience: application, product offerings, durability,
price, design guides and warranty/guarantee.
Overall satisfaction with interior paint brands has increased
considerably to an average of 770 on a 1,000 point scale in
2011 from 754 in 2010. Satisfaction has increased in five of
the six factors included in the study—all except design guides.
The most notable improvements have occurred in the warranty,
product offerings, application and durability factors.
Benjamin Moore ranks highest in customer satisfaction with
interior paint with a score of 791 and performs particularly well
in three of the six factors: application, product offerings and
design guides. Following Benjamin Moore in the rankings are
Porter (789) and Sherwin-Williams (778).
“The highest-performing brands in the study also benefit
from the highest levels of customer loyalty,” said Christina
Cooley, senior manager of the real estate and construction in-
dustries practice at J.D. Power and Associates. “Among cus-
tomers of some of these brands, the proportion who say they
definitely will purchase the brand of paint again averages as
high as 50 percent, which is considerably greater than the in-
dustry average of 36 percent.”
The study finds that a majority of customers—54 percent—
rely primarily on their past experience with paint brands when
shopping for interior paint. More than one-fourth ( 26 percent)
say they rely on recommendations from store salespersons,
family and friends or a contractor or designer professional. An
additional 10 percent of customers consider paint brands pri-
marily based on the in-store product displays.
14 | Coatings World
www.coatingsworld.com
June 2011
