Growing Paint Additives Market
Growing Paint Additives Market
Environmental pressures and the growing shift toward water-based paint systems are
fueling demand for paint and coating additives, providing tremendous growth potential
for additives suppliers.
by Tim Wright, Editor
Additives, which are generally used at low levels in paint formulations, provide desirable properties that the paint might otherwise lack. They have a range of functions, including enabling the paint to stick better, limiting the growth of
mildew, improving the smell and antibacterial properties of the
paint, and enhancing flow characteristics.
As the paint and coatings industry continues to fall under
pressure by environmental regulations, manufacturers of coatings and paints are endlessly reformulating their products. As a
result, demand for novel additives continues to increase.
The world market for paint additives is projected to exceed $6
billion in the coming years. While the United States is still the single largest market, growth in the global market for paint additives
is primarily originating from high growth markets in Asia Pacific.
The rapid economic growth in most of the emerging countries
in the recent years resulted in rampant architectural construction
and industrial activity, which created significant demand for paints
and additives that, in turn, rocketed demand for paint additives.
The opposite is true for the mature markets of North America and Western Europe where the 2007 credit crisis and the subsequent recession in 2008 decelerated growth in value demand,
the effects of which are still being felt, especially as Europe teeters
on the brink of a recession of its own.
Asia Pacific Driving Growth
Global demand for paint additives has grown steadily over the
last decade. Much of this increase in demand has come from the
Asia Pacific region and this trend is expected to continue in the
near future, with Asia Pacific expected to account for more than
40 percent of the global demand for paint additives in 2016.
The global paint additives market was dominated by rheology
modifiers in 2010 followed by biocides. The high need for biocides
in Asia, due to a strong focus on architectural paints compared to
other regions, has made biocides a significant segment in the global
paint additives market, according to GBI Research’s new report,
“Paint Additives Market to 2016 - Rheology Modifiers and Biocides to Drive the Market,” published by MarketResearch.com.
Global paint additives demand increased from 843,190 tons
in 2000 to 1,007,590 tons in 2010 the report said. The global demand for additives is expected to reach 1,331,700 tons in 2016.
Rheology modifiers in 2010 led the market with a demand of
300,850 tons. This was followed by biocides, with a demand of
220,510 tons. The third largest product segment in Asia is surfactants, with a demand of 193,610 tons in 2010. The other two
segments, driers and foam control agents, had demands of
145,470 and 147,150 tons, respectively.
In 2010, the global paint additives market catered for a demand of 1,007,590 tons, with Asia-Pacific having the largest
share of the demand with 35. 4 percent, followed by North Amer-
www.coatingsworld.com
January 2012
