BASF Develops Blue Pearl Color for
Volkswagen’s SUV Concept Car, CrossBlue
Volkswagen presented the CrossBlue
concept car, a new generation of SUVs, at
the North American International Auto
Show in Detroit. Volkswagen specially
designed the car for the U.S. and Canada,
and the color was developed by BASF’s
paint specialists in Würzburg.
The midsize SUV CrossBlue, which
seats six, is powered by 306 horsepower.
The CrossBlue’s outer appearance is characterized by a blue, very fine pearl color.
The finish harmonizes with the alloy rims
and the array of stainless steel applications on the body. The color was developed by BASF’s Color Management Team
in Würzburg in close collaboration with
Volkswagen.
For years, BASF has been Volkswagen’
partner worldwide, supplying products
ranging from e-coat to clearcoat. In addition, at many Volkswagen plants, BASF
is a system supplier with a service team
on site.
With its timeless design featuring clearly contoured shapes and blue special-effect paint, Volkswagen has
presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto
Show in Detroit.
31st Biennial Western
Coatings Symposium Issues
Call for Papers
The 31st Biennial Western Coatings
Symposium (WCS), which will be held
Oct. 20-23, 2013 at the Paris Hotel is Las
Vegas, NV has issued a call for papers
and academic posters.
The WCS Committee is seeking
technical presentations focused on
the newest innovations, regional and
global trends of the industry. Suggested
topics include: New Formulations,
Coatings Technologies and Product
Trends; Leadership, Management and
Marketing Innovations and New Supply
Chain, Manufacturing and Regulatory
Developments. The WCS presentation ses-
sion is a technical focused event. Abstract
and presentation content should not be
promotional or commercial in charac-
ter. The Academic Poster Competition
Session at the WCS is designed to encour-
age university students to submit posters
promoting new ideas and technologies
based on preliminary or completed coat-
ings or related materials research.
CakeBoxx Technologies
Partners with Valspar as
Container Coatings Supplier
CakeBoxx Technologies, developer of the
CakeBoxx doorless intermodal shipping
containers, has entered into a strategic
partnership agreement with The Valspar
Corporation as its coatings supplier for
a new line of containers. Valspar will
supply a full line of premium paints and
coatings, including Valspar Aquaguard,
for the new CakeBoxx line of patented,
doorless intermodal cargo shipping con-
tainers. CakeBoxx containers provide se-
cure, cost-effective and damage-resistant
container options for the global shipping
and transportation market.
10 | Coatings World
www.coatingsworld.com
April 2013