pale hues, bright colors, muted versions
and dark shades. The matrix of colors is
shown in fine or coarse metallics, solids,
tintcoats, tricoats and pearlescent variet-ies. Advanced color technologies from
Axalta’s global research and development
teams add further to the breadth of color
style combinations.
“Our global color specialists formulate
the next generation of coatings colors, as
we continually aspire to meet the needs
of the constantly changing market,” said
Nancy Lockhart, Axalta Color marketing
manager. “At Axalta, we are committed to
partnering with our customers to provide
the best possible coatings, combining our
perspective on future trends with manu-
facturers’ knowledge of their customers
and markets. The result we continually
strive for is an ever-evolving color palette
for automotive designers.”
The world color data shows that
white, at 29 percent, remains the most
popular shade on vehicles for the fourth
year in a row, while color is showing signs
of coming back with red, blue and yellow
each increasing by one percent. Black, at
19 percent, is still strong overall in the
market, but has dropped one percent
since last year.
North America
• White tops the charts at 25 percent
• Red, more popular in North America
than other regions, climbed three
percent in popularity
• White, silver and black declined one
percent this year
•Pearlcoats are the most popular
coating in the United States
• Solid white is preferred in Mexico
South America
• A strong preference for white at 27
percent of vehicles and silver, at 25
percent, shows light colors are the
most popular
• Black is third in popularity at 12
percent
• Red increased one percent this year
to 11 percent overall, showing an in-
crease in preference for colors
Europe
• Europe has the most blue
vehicles on the road, with
the main interest in light
and mid shades
• Major increases in blue were seen
in the compact/sport and interme-
diate multi-purpose vehicle (MPV)
categories
• Silver and white have continued to
decline
• Green is not catching the eye of the
car buyer, and it remains at only one
percent popularity
Asia
•There is a strong preference for
white at 30 percent, with the highest
usage in South Korea at 34 percent
• Black has dropped slightly in prefer-
ence, but holds second place at 19
percent
• Black is most popular on luxury ve-
hicles in China at 24 percent
• Blue is more popular in Japan than
in other countries in Asia.
