Axalta Coating Systems launched Axalta Automotive Color of
the Year 2015 at the SEMA automotive aftermarket trade show
at the Las Vegas Convention Center. Axalta’s 2015 color of the
year, Radiant Red, debuted on the No. 24 Axalta Chevrolet SS
driven by four-time NASCAR Cup Series champion Jeff Gordon.
Gordon and Ray Evernham, three-time NASCAR champion
crew chief and host of Velocity’s television show, Americarna,
were on hand to help Axalta executives make the announcement
at the Axalta Engineered for Speed booth.
“This is an exciting time for both Axalta and our racing team,
and I’m glad that I was able to be here to help Axalta reveal its
2015 color of the year,” said Gordon. “It’s going to be great to
have it on the No. 24 car this weekend. Fans really seem to like
the Brilliant Flames paint scheme that we revealed in January,
and I think they will like this Radiant Red variation, too.”
Radiant Red is made from Axalta’s Cromax Mosaic low
VOC solvent paint brand. It also contains Axalta’s Vermeera
high chroma technology and a sparkle effect. Axalta chose a
red hue for several reasons. Axalta’s annual Global Automotive
2014 Color Popularity Report’s research indicates that the
color red is a growing trend in the marketplace. It’s been one of
the top five most popular colors since 2010 and last year it grew
by three percent
“We created this campaign to share our color expertise in an-
other format that resonates with both our automotive original
equipment manufacturer customers, Refinish and custom paint-
ers and the consumer,” said Axalta’s vice president and head of
its North American business, Nigel Budden. “Radiant Red is a
vibrant, head-turning hue and the No. 24 Axalta Chevrolet SS
wears it well.” CW
Axalta’s Automotive Color of the Year –
Radiant Red
