Coatings World - December 2015

Valspar has launched new spe- cialty products – Furniture Paint and Cabinet Enamel – offering consumers an economical and easy solution for restoring furniture with minor blemishes like watermarks, dings and scratches, which otherwise would wind up discarded in landfills.

“These latest Valspar formulations
are designed to arm both the most pro-
ficient as well as brand new DIY con-
sumer with the ideal coatings to refinish,
revive and reinvent an existing piece that
might otherwise get kicked to the curb,”
said Russ Neale, director of Product
Management and Innovation at Valspar.
“Furniture and cabinet makeovers ac-
count for more than half of the paint
projects that consumers tackle on their
own. So, now Valspar Furniture Paint
and Cabinet Enamel is the perfect go-to.
Both paints require minimal prep time
and yield completed surfaces requiring
little to no maintenance over time. We
wanted to be sure we were providing
products that would give consumers the
confidence to pick up a paint brush and
transform something they love, avoid-
ing ‘Pinterest fails’ and achieving results
they can point to with pride and a sense
of accomplishment.”
To further boost confidence plus in-
spire, Valspar has produced a series of
“Rehab Project” videos, accessible online
at Valspar Rehab Project. Spotlighting a
variety of mini-makeovers that can be ac-
complished by using the new paints and
completed in as little as one weekend,
the step-by-step process is fully demon-
strated. Also available and echoing these
projects are “recipe cards” that not only
detail the painting how-tos but also guide
on what supplies are required, prepping
and cleanup.

Valspar’s Furniture Paint is an oil-
enriched satin finish paint formulated to
provide smooth durable coverage that’s
resistant to spills, scuffs, stains and discol-
oration caused by moisture. It adheres to
most surfaces, even laminate, with mini-
mal priming and sanding needed, making
it an ideal solution for upgrading furni-
ture, whether for indoor or outdoor use.
Two coats are required for best results.

Cabinets found in bathrooms and kitchens typically require a coating that withstands frequent cleaning and exposure to steam, and Valspar’s Cabinet Enamel delivers that in one fell swoop. The paint comes in a semi-gloss finish featuring a non-yellowing formula, and like Furniture Paint, the coating adheres most surfaces with no priming and minimal to no sanding needed. Drying to a smooth factory-finish quality, one of the added benefits is that doors and drawers will not stick.

Polychem Powder Coatings
Launch the Barely There
Collection

Polychem powder coatings has launched its Barely There Collection. The Barely There Collection features 10 soft white or neutral shades with a hint of color that is ‘barely there’.

Created using Polychem’s signature polyester technology, the Barely There Collection features shades from ‘Satin Sea Sprite’, a delicate white with a hint of the ocean, to a Pale Rose and a soft neutral Swiss Coffee.

“The Barely There Collection is a new
favorite,” said Lauren Bayer, Polychem
manager. “We’ve introduced it to both
designers and coaters and they love that
the colors look like a simple neutral, but
slowly the eye picks up the hint of the
color that is barely there. They are a great
way to add interest to a palette and are
extremely easy to apply, which instantly
makes them a coaters dream.”
The Polychem Barely There Collection
is available in flexible quantities as low as
5lb, with free sample panels shipped out
within 2 days.

Glynn Mason, IFS and Polychem
president added, “We are constantly
looking at color trends and while calm-
ing, neutral hues will always be a sta-
ple base, this collection allows a little
more creativity in using those shades.
It’s already a popular collection with
requests for more Barely There colors
already received.”
Polychem specializes in color and ef-
fect creation, with over 15,000 existing
colors and thirteen different Polychem
color collections. The collections contain
a variety of colors and special effects,
including textures, antiques, metallics,
hammertones, silver veins and more. The
Polychem team also works closely with
customers to develop the exact shade
and effect they require quickly and with
flexibility. Polychem also offers color cre-
ation, flexible batch sizes (5lbs upwards)
and extremely quick lead times, promis-
ing to “match it–make it-mail it” in only
5 – 7 days.

Rust-Oleum Industrial
Brands Introduces Write-On
Paint

Now DIYers can turn any wall into a writeable and erasable surface with new Write-On Paint from Rust-Oleum. Write-On Paint is clear so it can be used over any painted surface for a customized writable wall. The product features patented burst-pouch technology for no-mess mixing, the company reported. Roll the pouch until the internal seal bursts, shake the contents to mix, pour into paint tray and apply by roller.

Rust-Oleum Write-On Paint dries in four to eight hours and is ready for use in three days. It’s compatible with standard dry erase markers and cleaners. The low odor formula makes it perfect for use in offices, conference rooms, schools and more. It can be used on drywall, wood, cement, hardboard, and metal substrates. For unpainted surfaces, prime first.