coatings used as a primer coat over ecoat, has been accepted.
The global powder coatings market is expected to reach
$12.48 billion by 2020, according to a new study by Grand
View Research, Inc. Growing support for the use of powder
coatings in comparison to conventional liquid paints by regulatory agencies such as EPA and REACH on account of negligible VOC emissions is expected to be a key driver for market
growth. In addition, growing application demand with regards
to automotive, appliances and consumer goods is also expected
to drive powder coating sales over the next six years.
According to Grand View Research, consumer goods are the
largest application market for powder coatings, with estimated consumption of 437.3 kilo tons in 2013. Automotive and
general industries were the key application markets, with combined powder coating sales expected to reach $5.11 billion by
2020. Powder coating demand in furniture was relatively small
in 2013 but is expected to witness substantial growth of more
than 7. 6 percent percent from 2014 to 2020.
“We’re seeing the continuation of tighter environmental
regulations targeted at traditional solvent-based coatings, which
are driving market preference for powder. Powder coatings offer
strong performance, minimal environmental impact and in many
cases, lower cost,” said Shelley Verdun, PPG product manager,
Powder Coatings. “The trend is global. In China, the extrusions
market is shifting from PVDF liquid to powder for projects and
the Chinese government recently imposed a sales tax on liquid
coatings that don’t achieve a minimum VOC threshold, which
also is driving the switch to powder.”
“In Europe and Latin America, powder is continuing to gain
position on liquid, and we’re seeing a shift from liquid to pow-
der in the wood coatings/MDF segment as well,” Verdun con-
tinued. “In Latin America, the move toward powder isn’t being
driven as much by government legislation as it is by new global
manufacturing specs for low-VOC coatings.”
“Since powder coatings are VOC free, they have certainly
benefited from stricter environmental regulations and so de-
mand has historically outpaced the overall growth in coatings
demand,” said Mark Reekie, marketing manager/North Europe
for AkzoNobel’s Powder Coatings business. “However, it is im-
portant to point out that customers are only willing to switch
from liquid to powder systems when we can also show that there
is also an economic and performance advantage in doing so.”
Environmental regulations continue to impose stricter rules
around VOC emissions as well as waste disposal. “Powder
coatings continue to be a strong option for the right substrate to
meet the regulatory and customer needs,” said Meghan Hodge,
global product marketing manager – Functional Coatings at
Axalta Coating Systems.
Photos courtesy of PPG.
