Measuring Sustainability
Cepe is tasked with
providing consistent
data covering the
economic,
environmental and
social aspects of
sustainability.
by Sean Milmo
European Correspondent
milmocw@rodpub.com
Paint producers and their raw material sup- pliers in Europe are giving a new impetus to the drive to making sustainability a central objective of the whole coatings market
across the region.
The sector is seeking to draw up common
standards for the supply of data for life cycle
analyses (LCAs) on coatings products and
their ingredients.
The European coatings manufacturers trade
association (CEPE) is over the next year finalizing details of a Sustainability Charter and harmonization of the data used to measure the
sustainability of paints and their raw materials.
The move comes as sustainability is emerging as an increasingly competitive issue within
the European market throughout the supply
chain from the extraction and processing of raw
materials, the manufacture of the coatings themselves, their use and disposal.
AkzoNobel, the region’s market leader in
decorative paints, has been highlighting the sus-
tainability of paint production by announcing
plans for the building in the UK of its first mega-
plant for coatings in Europe.
22 | Coatings World
www.coatingsworld.com
August 2011
