is primarily because of the rapid development of the automotive industry in China.
Meanwhile, pigment consumers are paying
more attention to environmental protection issues. So chrome yellow and other
harmful pigments are being replaced by
these high performance pigments, which
also stimulates the growth of the HPP market. Our company share is growing in the
China market, as there is an increase in the
sales volume of quinacridone, isoion-dolinone and high performance pigments.”
Heubach has established Hangzhou
Heubach Co., Ltd. in Hangzhou, China.
“Hangzhou Heubach complements and expands our presence in China in order to ensure short delivery times and the utmost in
technical service to our global and local customers,” said Martens. “In the near future,
the facility will be expanded to manufacture
new products for the Heubach portfolio.
“Consumption of HPP as well as the
raw materials for HPPs in China has be-
come a factor in the global market and is
significant enough to have an impact on
global pricing,” added Martens. “With the
emergence of the middle class in China
and the continued build-up of infrastruc-
ture, the amounts of HPP pigments con-
sumed in China have becomes significant.”
“JDSU has had a presence in China
since 2000,” said Book. “JDSU has opera-
tions in emerging markets around the
globe, from China to India to Brazil. This
local presence allows JDSU to better col-
laborate with its customers and develop in-
novative, market-leading color solutions.”
ance pigments, improved high perform-
ance pigments, self-dispersing pigments,
novel effect pigments and even tunable
color display technology.
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High costs equals high
performance
Customers pay a premium price for HPP
and special effect pigments. As such, customers expect these products to offer the
highest level of performance.
“Despite the higher costs, HPP show
excellent performance including heat re-
sistance, migration resistance and light re-
sistance, and don’t contain lead and
chromium,” said Wu. “The cost premium
versus more conventional pigments is usu-
ally less when sourced from our JV facto-
ries in China.”
Sun Chemical’s color technology labo-
ratories maintain a diverse portfolio with
projects that include new high perform-
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Coatings World | 37
