paintistanbul 2012 cooperates
with NürnbergMesse and
Vincentz Network
NürnbergMesse and Vincentz Network
have formed a cooperation agreement
with Bosad, the Turkish association for
the coatings and paint industry, for
paintistanbul, which takes place in the
Turkish metropolis on the Bosphorus in
autumn 2012. paintistanbul takes place
every two years and has developed into
the most important congress and exhibition for the coatings and paint industry in
the region. The last event attracted altogether 325 exhibitors and company representatives and over 10,000 trade visitors
to Istanbul in 2010. The visitors were
mainly from Turkey (87 percent), but also
from the Turkic countries, the Middle
East, the Mediterranean region, Central
and Western Europe, and the USA, China
and other regions around the world.
BASF releases color trend
forecast “Come Closer” for
Asia Pacific region
BASF released its color trend forecast for
Asia Pacific for the coming two to three
years called “Come Closer”. In the dynamic region of Asia Pacific where
changes occur rapidly, there is an elevated
mood surrounding the marketplace and
attention is focused on having a presence,
competition and achieving success, the
company says. This will be reflected in
colors predominantly used in the automotive industry in the next two to three
years. Strong colors that express power
and the sense of elation are suited for personal compact cars that are expected to
increase in developing nations such as
China and India, and there is a preference
for character colors with straight color
tones. High quality silver and black project an image of intelligence and discretion
and will likely remain popular as colors
that symbolize success, BASF says.
For motorcycles, which have a wider
market, the popular colors vary according
to local market characteristics and intended use. Among vehicles intended for
family use, black, gray and pearl red, considered to be the most conservative and
luxurious-looking colors, are popular.
Young people purchasing motorcycles for
personal use prefer the smart and stylish
effect of white and vivid colors. There is a
tendency for colors of larger motorcycles
to be closer to the global trend, while the
smaller the machine, the greater the preference for colors reflecting local market
characteristics. Gradually, colors that
combine the global trend with local trends
are likely to emerge.
“The latest color trend forecast by
BASF strongly reflects the social and eco-
nomic situations that exist in Asia Pacific
as well as the rest of the world,” said Chi-
haru Matsuhara, chief color designer for
BASF’s coatings division in the Asia Pa-
cific region. “Today, we are being bom-
barded with an excessive amount of
information and it is becoming more dif-
ficult to obtain the correct information.
Our ‘Come Closer’ theme strongly incor-
porates a message that new discoveries
can be found by changing our point of
view. In other words, it is important that
we observe and recognize details by get-
ting closer and by also pulling away in
order to understand its true nature.”
Among the regions of Asia Pacific, Eu-
rope and North America, the commonal-
ities among the trends include a reflection
of people’s delicate sensations, complex
emotions and awareness. Color trends
that are common worldwide are classified
into three areas: Complex Simplicity, Col-
lective Individual and Intuitive Logic. The
latest color trends are infused with sim-
ple values and a mindset that is focused
more on low-key, ecofriendly designs
than on luxury. While individualism is
maintained, behind these color trends is
also a sense of connectedness with both
the real, such as social and family ties,
and virtual communities.
The trend in the developed countries
is for peaceful, subdued colors typified by
a warm, soft, light brown and not-too-strong intermediate color tones. As we
head into the new era, there is likely to
be an emergence of color ranges and designs that have not been seen before,
BASF says. Meanwhile, the emerging
markets of Asia prefer straight colors
that evoke vitality and passion, reflecting
the materialistic social mood, but the luxurious-looking black, red and silver, representative of futuristic colors, are likely
to be gradually supplemented by
intelligent expressions.
Dürr constructs
automotive paint shop for
Beijing Hyundai
Dürr has constructed an automotive
paint shop for Beijing Hyundai Motors
Company in the Chinese capital Beijing.
Dürr is responsible for the construction
of the entire paint shop, including the
application, automation and conveyor
technology. Dürr has already built two
paint shops for the Korean car manufacturer in China. Paint application is carried out with 38 type EcoRP L033
painting robots and EcoBell2 atomizers
in one primer line and two topcoat lines.
All three painting lines are equipped
with cleaning equipment for car body
cleaning prior to painting. Seam sealing
and underbody protection is performed
with 15 EcoRS sealing robots. The new
plant is scheduled to open during the
second half of 2012 with an initial capacity to paint 300,000 different
Hyundai models per year, with an option
to expand capacity to 400,000 car bodies per year.
AkzoNobel completes
acquisition of Schramm
Holdings
AkzoNobel has completed its acquisition of more than 95 percent of the
shares of coatings manufacturer
Schramm Holding AG. The deal was
first announced in June of this year.
Based in Germany and listed on the
Hong Kong Stock Exchange, Schramm
manufactures and markets coatings for
plastics, metals and electrical insulation
as well as coil coatings for aluminum.
They achieved global revenues in 2010
of €115 million and employ approximately 800 people. In addition to the
Schramm deal, the company expects to
finalize the acquisition of Korean SSCP’s
coatings business as of November 1,
2011. SSCP was also the majority shareholder of Schramm until this deal. Peter
Brenner, the current CEO of Schramm
Holding AG, will become director of the
new, combined specialty plastic coatings
business.
