Coatings World - November 2011

selections for a variety of architectural settings and lighting situations, to precisely match each hue.

“We know our clients are serious about the integrity of their physical space,” said John Lahey, founder, owner and CEO of Fine Paints of Europe. “They care about the beauty of paint itself: the depth of color, the touch and the durability. So imagine how thrilled we are to be able to apply our own technical mastery to the development of these unique colors, drawn from one of the world’s leading collections of modern art.”

PPG releases architectural
color trends

PPG has released its Paint Color Portfolio “fan deck” with 2012-2013 color trends to help architects, designers, commercial builders and building owners update, renovate or build new hotel, retail, office and health care facilities.

Within the fan deck, each of the four commercial segments features six color trends along with more than 120 archi-tect- and designer-sized color swatches.

“We created this color trends fan deck
to be a working tool for our commercial
segments,” said Dee Schlotter, brand man-
ager, The Voice of Color program of PPG
Industries’ architectural coatings business.
“The deck has great functionality and al-
lows colors to be fanned out next to each
other so the trend can be seen fully.”
The color and design trends for these
industries represent current societal, dig-
ital and demographic influences said the
company. Consumers are more aware of
their surroundings, from the interior of
convenience stores to product packaging
and websites. Consumers expect every-
thing to be more design- and color-fo-
cused, according to PPG, whether it’s the
hotel where they stay, the retail store they
shop in, the office they work in or the
health facility they visit.

The four commercial segments featured in the PPG Paint Color Portfolio are:

Hotel

Hotels have become a runway for interior designers, reflecting an atmosphere of style

and design around the world. With this aesthetic flair, hotel guests are talking as much about their stay as about the fine restaurants and landmarks they visit. These six color palettes are best suited for use in hotel rooms, lobbies, meeting spaces and internal restaurant spaces. Hotel color trends range from fauve, nautilus and cradle to cradle with a more neutral look to idol, mad hatter and neon life that feature bright colors and more adventurous pairings.

Retail

In these uncertain economic times, retail shop owners are providing in-store experiences centered around design, color and even scent. The retail color scheme focuses on furnishing interior and exterior retail spaces with a palette of choices from calm and traditional - neo classic, super basic and organic - to the more vibrant - provocative, playful bespoke and futurist techno.

Office

Color, furniture type, overall design and amount of natural light - these design elements can influence how you feel and work in a certain space. This palette reinvents museums, dental offices, creative agencies, yoga studios and engineering firms, to name a few. The studio palette offers a creative space with playful color blocking, while symphony provides a modern take on an industrial workspace. The other four-color schemes include livewell, forma, neochic and atelier.

Health Care

Heath care facilities are now looking like spas with more natural light, more private rooms and more nature to aid in promoting wellness. The health care palette is best suited for pediatric clinics, patient rooms, waiting rooms, long-term clinics, research facilities and doctor’s offices. Atlas, a calming palette, is featured for doctor’s offices while colorescape focuses on nature themes and vibrant colors for pediatric hospitals. The four other palettes for the health care group include homezone, chrysalis, water-essence and evolution.

Dunn-Edwards launches
“Simply Refocus” color and
trend forecast for 2012
Dunn-Edwards Corporation has launched

its color and design trend forecast for
2012 called “Simply Refocus.”
“A reemergence of color is what we are
seeing across the board. People are not
afraid of color anymore. It defines our sur-
roundings and lifestyle in more ways today
than ever before,” said Sara McLean, color
marketing manager at Dunn-Edwards.
“With opposing focuses from an apprecia-
tion of a return to pretty and maximalist at-
titudes opposing forces with those who
appreciate refined and spare attitudes to de-
sign, these stories represent a personaliza-
tion in attitudes towards color and design.”
Four color and design stories are repre-
sented—Simply Sentimental, Simply Re-
fined, Simply Revolutionary and Simply
Essential. McLean says that each story will
represent, for the most part, an attitude to
color and design, which many of us can as-
sociate with. Each story provides inspira-
tion, design prescriptions and a range of 12
colors from the Dunn-Edwards Perfect
Palette color system. “The range of colors
within each story provides the designer with
ideas for walls, furnishing and décor—a full
palette to work from,” said McLean.

Simply Sentimental showcases a return to beautiful, layered design. With references to turn-of-the century color and design ideals, this is a story for those who appreciate pretty and saturated color along with many layers of design.

Simply Refined defines the latest trends in neutrals. With downtown loft references and spare attitudes to design, this story thread is for those appreciative of the clean, refined ideals in design.

Simply Revolutionary takes you on a journey into the world of science and technology with an eye towards those with unconventional attitudes to design. Splashes of bold, vivid color play with unusual design elements to surprise and delight the senses.

Simply Essential taps into the art of craftsmanship and fights against the tech-nology-driven age. With colors grounded in earthy, pigmented colors and rich in color, this story provides a rustic, yet timelessly modern aesthetic.