isFavorite White
Color for Automobiles
PPG introduced 70 new shades at its annual Automotive Color Trend Show.
White has ranked as the most popular vehicle color in the world, according to data from PPG Industries. Ap- proximately 21 percent of 2011 model-year cars
around the world have been white. Silver and black were tied for
second most popular at 20 percent.
In North America, white was first ( 20 percent), silver was second ( 19 percent), black was third ( 18 percent) and gray was
fourth ( 15 percent). Red and blue were tied for fifth (nine percent), naturals such as browns, tans, golds, oranges and yellows
were sixth (seven percent), green was seventh (two percent), and
other/niche colors were last (one percent).
In Europe, black is the most popular color ( 26 percent), followed by white ( 19 percent), silver ( 16 percent), gray ( 15 percent),
blue (nine percent), red (seven percent), naturals (five percent),
green (two percent) and other/niche colors (one percent).
In the Asia/Pacific region, silver ( 25 percent) is the most popular
color, followed by white ( 23 percent), black ( 17 percent), gray (eight
percent), red ( 10 percent), blue (seven percent), naturals (seven percent), green (two percent) and other/niche colors (one percent).
At this year’s annual Automotive Color Trend Show, PPG
presented its ideas for future vehicle colors titled “Expression”.
The show highlighted the influences of insights from PPG’s other
www.coatingsworld.com
November 2011
