Coatings World - July 2016

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Operating in Japan, Europe, the U.S., Southeast Asia, India nd China, Kansai Paint Co. Ltd. offers a broad range of coatings solutions for various markets. It divides its business into automotive ( 38 percent), industrial ( 25 percent), decorative ( 27 percent), and marine and protective ( 6 percent) segments.

Kansai Paint operates three automotive paint plants from its headquarters in Osaka, Japan and is the leading supplier of automotive coatings to Toyota, Suzuki, Nissan, Honda, Peugeot and Renault worldwide.

Kansai’s Business Overview by Segment – Japan: In the auto-
motive OEM coatings market sector, sales increased due to higher
demand from key customers and other factors. Sales rose slightly in
the marine coatings sector, partly as a result of an underlying recov-
ery trend in the domestic market. In the industrial coatings, deco-
rative coatings, protective coatings and automotive refinish paints
sectors, market conditions were weak, and demand declined. India:
In the automotive coatings sector, sales increased for reasons includ-
ing gradual recovery in automobile production and an increase in
production at key customers. Sales rose sharply in the decorative
coatings sector as well thanks to buoyant domestic demand spurred
by growth in the Indian economy following the inauguration of a
new government. Asia: In China, sales in the automotive coatings
sector increased on continued economic growth, despite sluggish
demand from key customers. with no sign of recovery from a de-
cline in automobile production. Africa:A lthough the South African
economy was weak, sales continued to increase as a result of sales
promotion efforts. Other Regions: In Turkey, the automotive sec-
tor made a particularly important contribution to improvement of
business performance thanks to factors including higher production
at key customers and the capturing of new demand.

Korea Chemical Co., Ltd. is the largest paint producer in South Korea. The company is involved in the production of paints for automobiles, ships, containers, construction and industrial use. It also manufactures PVC material for flooring and paint sealant.

Paint for the marine market is the largest segment and accounted for 25 percent of sales. Automotive OEM sales amounted to 17 percent of sales; decorative coatings accounted for 15 percent; general industrial six percent; powder coatings six percent; auto refinish four percent; and the remainder of sales is not detailed.

Following the acquirement of Atopy Safe Mark for all KCC flooring materials for the first time in Korea, KCC has launched KCC SUP Green Pyeonbaek which is an eco-friendly flooring material that contains natural phytoncide.

The KCC SUP Green Pyeonbaek is a product that has upgraded the eco-friendliness of flooring materials to the next level by actively reflecting the demands of consumers who prefer eco-friendly products even for interior materials such as flooring and windows.

Phytoncide is a natural antibacterial substance that is discharged by trees to fight off pests and germs, and through its sterilization effect, it is known to inhibit reproduction of dust mites that can induce atopic diseases.

KCC SUP Green Pyeonbaek is a light linoleum with a thickness of 1.8mm It is a flooring material for use in homes. The product offers excellent sterilization and deodorizing effects because it contains cypress tree oil extracts in the UV coating layer. The UV coating layer is the upper most layer of PVC flooring materials, which is made with several layers of different types of sheets. It highly durable as it comes in direct contact with users.