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Amazon.com Inc. held its annual Prime Day summer sale for
48 hours on July 15 and 16, sending a surge of parcels through
the supply chain and forcing rival retailers to scramble to find
ways to compete with the online colossus.
Now in its fifth year, the sales event has proved to be more
than just a stunt, adding another shopping and shipping peak
to the retail calendar and earning nicknames like “Summer’s
Black Friday” and “Christmas in July.” Prime Day’s effects
now extend beyond Amazon’s own corporate borders to
ripple throughout the broader economy as retailers large and
small launch their own counter-sales.
However, catching a ride on the Prime Day wave requires
special planning on the part of companies that can’t match
Amazon’s logistical muscle, experts say.
Most small and mid-sized businesses (SMBs) simply can’t
compete with Amazon’s nationwide one-day delivery or with
the similar, blistering-fast fulfillment services offered in some
cities by rivals Walmart and Target, said Steve Dowse, senior
vice president of product management at Blume Global, a
Pleasanton, Calif.-based provider of supply chain visibility
and analytics software.
But with responsive service and personal attention to
detail, smaller companies can still meet rising consumer expectations for quick gratification and high-quality
experiences, Dowse said. “Peak-season sales are focused on
Amazon, Walmart, and Target, but many smaller retailers
are also doing a lot of business,” he said. Smaller shops can
compete by offering a high level of service and by providing
customers with the items they really want when and where
they want them.
The Raymond Corp.’s Raymond Virtual Reality Simulator
has won the International Intralogistics and Forklift
Truck of the Year (IFOY) award in the “Special of the
Year” category. IFOY awards recognize material handling and manufacturing products and solutions for their
performance capability and innovativeness. … Llamasoft,
a provider of enterprise supply chain design and deci-sion-making solutions, has been named a GM Supplier of
the Year for 2018. General Motors recognized 133 suppliers from 15 countries for consistently exceeding the
automaker’s expectations, creating outstanding value,
or introducing innovations to the company.
accolades
Small retailers try to put their
personal stamp on Amazon’s
“Prime Day”
