PERFORMANCE PROFILE
A DC VELOCITY SPEED CHALLENGE
Supply chain gain
without the pain
WHAT DOES IT MEAN FOR A COMPANY TO HAVE ALL OF THE BENE-
fits of self-distribution without all of the headaches? If you are a client
of Burris Logistics, you already know the answer to that question.
That’s because Burris’ clients know what it is like to receive profes-
sional supply chain services that include procurement, distribution,
and transportation, and still have control over all of those functions. It
is all part of what Burris calls “Custom Retail Distribution.”
Historically, retailers have really had only two viable choices
for their perishable distribution. They can
work through a wholesaler, or they could
self-distribute. If the retailer chooses to go
with a wholesaler, then it limits its control.
Working with a wholesaler also makes it
very difficult to separate the actual cost of
the product from its distribution charges.
Those companies that move to a self-distributing perishable supply chain find that it
requires tremendous internal resources to
assemble the knowledge, systems, physical
infrastructure, and regulatory compliance
expertise required to gain the exceptional service levels today’s customers demand.
That’s where Burris can offer the best of both models. Burris has
taken its many decades of experience as a wholesaler and combined
it with the expertise it has gained as a third-party logistics provider to
create the Custom Retail Distribution (CRD) service. Donnie Burris,
CEO of Burris Logistics, explains that the CRD service allows Burris to
create dedicated, highly customized supply chain solutions that put
the retailer completely in control, while at the same time, providing
clear visibility for both product and distribution costs. “This frees up
the retailer’s financial and human capital to focus on creating a compelling shopping experience for their customers, while Burris handles
the procurement, warehousing, and transportation responsibilities,”
he says.
The Custom Retail Distribution solution is tailored to meet
the needs of the individual clients, while allowing them to
maintain the desired level of control of their perishable
products from procurement through store delivery. In
choosing Burris, companies find a partner with a proven
track record of cold chain stewardship. Burris handles procurement,
distribution, and transportation — allowing smart retailers to focus on
product selection, brand management, and the customer experience.
The Procurement Team at Burris is comprised of knowledgeable
professionals with years of experience in fresh product procurement
and sourcing. They provide significant purchasing power, while also
handling all aspects of inbound logistics to secure products at the
lowest possible landed costs. And when problems arise with vendors,
team members are there to troubleshoot
and resolve them quickly. Through it all,
the customer maintains control over the
vendor relationship, product selection, and
deal negotiation.
Once the products are procured, the
distribution aspect of the CRD service offers
state-of-the-art facilities and a highly skilled
and motivated workforce to fill customer
orders quickly and accurately. Food safety
and cold chain stewardship are an integral
part of the facility design and staffing in all
facilities. Burris uses the latest in distribution technology, supported
by an experienced in-house team.
Transportation is a service in which Burris has always excelled.
Burris has made significant investments to provide the most reliable
transportation experience for its customers. The next generation
of efficient transportation assets is already serving clients at Burris
Logistics.
Burris has worked with truck manufacturers and system providers
to assure that its new vehicles have the latest safety systems, precise
freight monitoring, ergonomic cabs, and engines that have increased
fuel efficiency by up to 50 percent. When Burris reduces costs through
its use of more efficient vehicles, it can pass those savings along to its
customers. But the innovations are incorporated for more than simple
financial reasons. They are part of Burris’ commitment to have the
safest, most efficient fleet on the road today.
To see a short video on the latest technologies that
are part of the new Burris fleet, go to dcvelocity.com
and click on the Burris Performance Profile.
ADVERTORIAL
Burris offers “Custom Retail Distribution” solution tailored for exceptional perishable service.
