BY MARK B. SOLOMON, EXECUTIVE EDITOR – NEWS
THE DC VELOCITY Q&A
thoughtleaders
THE FUTURE HOLDS FEW SAFE BETS. BUT HERE’S ONE: GLOBALLY, MORE
motor vehicles will be in use 10 years from now than are used today. More online orders
mean more truck deliveries. More disposable income in developing nations means
more commerce and more cars. Unfortunately, this may mean more carnage on the
world’s roads.
The mission of a group called “Together for Safer Roads” (TSR) is to ensure that
unfortunate scenario never occurs. Founded four years ago, TSR is a coalition of well-known companies that have pooled their resources to improve global road safety. As
a founding board member of TSR, Belgian brewing giant AB InBev is at the forefront
of the effort and has contributed the learnings it has gleaned from operating its own
private truck fleet.
Joshua Girard, global director, safety at AB InBev, spoke recently with Mark B.
Solomon, DC VELOCITY’s executive editor–news, about TSR’s approach, his company’s
role in the organization, and the scourge of safety advocates everywhere: drivers dis-
tracted by mobile devices.
Q Can you describe TSR’s mission and what the companies in the group are doing to fulfill it?
A Each year, 1. 25 million people are killed and 50 million are injured on the world’s roads. Road safety should be a shared responsibility between the public and private sectors. TSR is a coalition of global private-sector companies whose mission is
to improve road safety. We bring together members’ knowledge, data, technology,
and global networks to focus on areas that will make the greatest impact globally and
COMING
TOGETHER
FOR ROAD
SAFETY
A private-sector group called “Together for
Safer Roads” wants to keep global roads
accident-free. Joshua Girard of AB InBev explains
how the corporate world is pitching in to do this.
INTERVIEW WITH
JOSHUA GIRARD
