S-8 A SPECIAL SUPPLEMENT TO DC VELOCITY
Here’s the vision that Vitamin Shoppe has for its omnichannel strategy: A customer can buy mer- chandise online or at a store, can buy in person or
via any number of mobile devices or computers, can obtain
a view into inventory in the warehouse and the local retail
outlet, and can get goods delivered from a DC to his or her
home or local store—or even have goods delivered from
the local store’s inventory.
Rich Tannenbaum, the company’s senior vice president,
supply chain and information technology, sums up the
ultimate omnichannel goal for Vitamin Shoppe this way:
“When shopping experiences are equally seamless and
excellent, only then have we achieved omnichannel. That’s
where we’re headed, one step at a time.”
SPECIAL REPORT
By Peter Bradley
VITAMIN SHOPPE GETS IN
SHAPE FOR OMNICHANNEL
THE FAST-GROWING RETAILER REVAMPED FULFILLMENT AND GOT
FIRM CONTROL OF ITS INVENTORY TO DEVELOP NEAR SEAMLESS
SERVICE FOR ITS HEALTH-CONSCIOUS CUSTOMERS.
