A SPECIAL SUPPLEMENT TO DC VELOCITY S-3
Last year, DC VELOCITY published our first supplement focusing on one of the most important trends in the retail industry,
omnichannel commerce. Since that supplement’s publication, omnichannel has drawn
increasing attention from retailers and their
suppliers, from analysts and media.
In this special multipart report, we take a
fresh look at just how companies are grappling
with the logistics challenges that omnichannel
brings.
Once again, we’ve teamed up with ARC
Advisory Group to conduct a survey of readers of DC VELOCITY and our sister publication,
CSCMP’s Supply Chain Quarterly, whose companies are tackling the many issues that arise
when retail goes omnichannel. In the first section of the report, James Cooke details the key
findings of that research. (ARC is also offering a
more detailed examination of the omnichannel
survey results in a separate report. For information on that, visit www.arcweb.com/pages/
info-request.aspx.)
This year’s survey indicates that the top performers in the omnichannel arena have begun
investing in software and technology to support these initiatives. The bad news is that
many companies are still lagging in making the
necessary investments in infrastructure.
The second part of our report takes a close
look at how one company, Vitamin Shoppe,
For the next piece in this special supplement,
we asked several providers that work closely
with retailers what a company looking to dive
into omnichannel commerce needs to consider.
They offer some useful advice.
Finally, Cooke, who recently stepped down
as DC VELOCITY’S editor at large, takes a look at
an innovative British retailer that is turning
the omnichannel model upside down. In his
“Perspective” column, Cooke explains why the
John Lewis Partnership may be on the forefront
of omnichannel retailing with a new approach
to distribution.
OMNICHANNEL
TAKES HOLD
