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operators, and inland transportation and customs authorities, the companies said. Those organizations can use the
secure platform to exchange real-time information such as
shipping data and shipping documents, including Internet of
Things (Io T) and sensor data ranging from temperatures to
container weight, according to Maersk.
Another potential benefit of the TradeLens platform is its
support for “blockchain smart contracts” that enable digital
collaboration across the multiple parties involved in international trade. That capability is available through a trade
document module of the product known as Clear Way, now
released under a beta program.
Maersk and IBM say they developed these features during
a 12-month trial with dozens of ecosystem partners. That
trial showed that TradeLens could help trading partners
reduce the steps taken to answer the basic operational question “Where is my container?” from 10 steps and five people
down to one step and one person, the companies said.
But to achieve that full potential, the platform will rely on
broad industry adoption, IBM said. “We believe blockchain
can play an important role in digitizing global shipping, an
area of the global economy that moves $4 trillion of goods
every year,” Bridget van Kralingen, senior vice president,
IBM Global Industries, Solutions and Blockchain, said in a
statement. “However, success with the technology rests on a
single factor—bringing the entire ecosystem together around
a common approach that benefits all participants equally.”
IBM says it is gaining traction toward that widespread use
through the announcement that 94 groups have agreed to
participate or are already involved. Supply chain organiza-
tions that have signed up so far include more than 20 inter-
national port and terminal operators; the global container
carriers Pacific International Lines (PIL), Hamburg Süd, and
Maersk Line; customs authorities in the Netherlands, Saudi
Arabia, Singapore, Australia, and Peru; customs brokers;
beneficial cargo owners (BCOs); and freight forwarders and
logistics companies such as Agility, Ceva Logistics, Damco,
Kotahi, PLH Trucking Co., Ancotrans, and WorldWide
Alliance.
hired former Sabre and PayPal leader Lakshmanan (Laks)
Krishnamoorthy as vice president and general manager of engineering. … Southeastern Freight Lines, a provider of regional
less-than-truckload transportation services, has promoted Adam
Lake to service center manager in Tampa, Fla. … TVH in the
Americas, a provider of replacement parts and accessories for
the material handling and industrial equipment industry, has
welcomed Gustavo Guzman as the outside regional manager
for the Western region. … Systems integrator Fortna has hired
Dr. Hector Carlo to lead its science team, which is responsible for
developing all algorithms for its warehouse execution software.