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The global e-commerce unit of transport and logistics titan
Deutsche Post DHL is piloting a program designed to facilitate the returns process for international e-commerce, a segment that is expected to grow as international e-commerce
expands.
Charles Brewer, CEO of DHL eCommerce, said the program, which began in July, is being tested in the U.S.-United
Kingdom and U.S.-Australia trade lanes. The plan is for the
unit to cover all aspects of cross-border returns, including a
straight return to the product seller, consolidation of return
shipments at the warehouse and distribution center level,
disposal of low-value returned items, and the recovery,
repair, and repurposing of returns deemed to have a shelf life,
Brewer said in an interview.
The program aims to leverage all parts of the DHL enterprise, Brewer said. For example, DHL Supply Chain, one
of the world’s largest operators of contract warehouse and
DC space, will be involved in the consolidation process,
according to Brewer. DHL Express, the unit’s express operations, will be involved in the transportation. DHL Global
Forwarding, the company’s freight forwarding division, will
be brought in to provide forwarding services as necessary,
Brewer said.
The testing will continue through the post-holiday period
when returns are heaviest. The program is expected to be
fully operational by the end of 2019, he said.
Brewer said that while other providers offer cross-border
returns of products from the buyer to the seller, no one
to date has come to market with a cross-border returns
program to match the scope of development under way in
domestic markets. Among the challenges is determining
how customs authorities will process e-commerce returns
when many countries are already swamped with what World
Customs Organization (WCO) Secretary General Kunio
Mikuriya earlier this year described as a “tsunami of small
packages” that customs administrations, structured to clear
business-to-business commerce between established trading
partners, were not set up to process.
Brewer said his unit has not experienced problems getting its customers’ shipments cleared through customs in a
timely manner. However, he said it is an issue that must be
addressed, especially as cross-border e-commerce activity
increases. He said there is merit to the concept of free-trade
zones dedicated to e-commerce patterned to some extent
after the “Foreign Trade Zone” model long in place for
manufacturing. Brewer also endorsed an idea advanced by
DHL unit tests program to manage cross-border e-commerce returns