Fresh Paint
powder and e-coat products and services.
Industrial CoatingSolutions is part of
DuPont Performance Coatings, which
includes the company’s OEM Automotive and Refinish units.
“Our objective is to make it easier to do
business with DuPont,” said David
Lazzeri, Industrial CoatingSolutions
business director for the Americas. “By
fully integrating our sales and marketing organization, customers will have
easier access to our entire portfolio of
products and services. All of our sales
team members will have the training
and expertise to assess their customers’
needs and recommend the right product
and level of support for each application.
“Efforts to simplify the Industrial
CoatingSolutions structure began
about a year before the economic downturn hit,” said Lazzeri. The slowdown
in business activity associated with the
recession provided an opportunity for
DuPont to study whether the industrial coatings business was properly
structured to serve all of its customers,
large and small.
Key players in the realigned organization are Wade Robinson, sales and marketing manager for North America, and
Alfredo Villalobos, sales and marketing
manager for Latin America. Joe Wood
has been named market segment leader
for the Americas region, and global lead
for agricultural, construction equipment
and heavy-duty truck market segments.
In addition, two product managers have
been named to ensure that the
Industrial CoatingSolutions offering is
accurately matched with customer
needs. Jim Jeziorski will manage the
portfolio of liquid products and Fabiana
Prada will have responsibility for powder coatings.
INTERNATIONAL PAINT, DEVOE HIGH
PERFORMANCE COATINGS LAUNCH
INTEGRATION PROJECT
AkzoNobel’s International Paint
Protective Coatings and Devoe High
Performance Coatings have launched a
two-year integration effort designed to
expand its position for its protective coatings brands and strengthen its customer
service throughout North America. The
decision to integrate International Paint
Protective Coatings and Devoe High
Performance Coatings came in
December 2008. Now formally launched,
the integration process will roll out over
the next two-years.
KELLY-MOORE LAUNCHES
DEALERSHIP PROGRAM
Kelly-Moore Paint Company, Inc., has
introduced a new Kelly-Moore
Dealership Program that allows dealers to leverage the company’s reputation for high-quality products and
personalized service to gain instant
credibility and higher sales volume.
There is no franchise or license fee to
become a Kelly-Moore dealer; dealers
receive a 60-day open charge account
with pre-approved credit.
“Sixty-eight percent of our annual
sales volume is attributed to painting
contactors,” said Mark A. Zielinski, senior director of marketing, and international and dealer sales. “For dealers, this
means they do not have to worry about
the performance of Kelly-Moore’s paint.
In fact, if they are looking to attract professionals to their store, they should
include a brand trusted by painters.”
Kelly-Moore’s entire paint product
line is available to dealers, including
industrial coatings, lacquers, varnish-es and paints. The company’s professional sales representatives understand customer needs and can offer
advice on how to select the paints and
the price-points that fit each dealer’s
market. The program provides related
sundries that can be purchased in customized quantities (only those needed)
to improve inventory turns. Available
in a good/better/best selection, sundries include professional brushes and
covers; caulking and patching materials; masking tape and film; drop cloths
and putty knives; and other items for
smooth completion of each project.
Initial product training is included in
the program to ensure each dealer
receives all of the required sales material and techniques that have been developed for Kelly-Moore’s in-store sales representatives. The training includes basic
to advanced paint studies, application
tools and sundries, as well as proper customer service techniques.
DUPONT RENEWS AGREEMENT WITH
PENNSYLVANIA COLLEGE OF TECH.
DuPont has extended for five years an
agreement to serve as a major corporate
sponsor of the Collision Repair
Technology Program at Pennsylvania
College (Penn College) of Technology.
Under the renewed agreement, DuPont
will donate liquid coatings and its
patented technology Color Proofing system for instructional use in Penn
College’s collision repair labs. DuPont
also will upgrade the school’s computer
and mixing room equipment and provide
training for faculty members. As part of
the agreement, Penn College will display
the DuPont logo in the collision repair
laboratory and in the Parkes Automotive
Technology Center. Penn College’s
Collision Repair Technology program is
one of the oldest automotive repair programs in the U.S.
CHINA LEADS ASIAN
COATING BIOCIDES GROWTH
According to the consulting firm
Kusumgar, Nerlfi & Growney, coating
biocide consumption in Asia totaled
approximately 30 million pounds, as supplied, worth $174 million in 2008.
Growth, led by China and India, is
placed at nine percent per year through
2013. In-can preservatives and dry film
fungicide consumption was approximately 23 million pounds worth $97 million and is growing nine percent per
year. More than 90% of these biocides are
consumed in WB architectural paints.
Growth in architectural paints will be
down significantly in 2009 due to the
