of the more than 11,000 people that make our organization what
is today is coming with us. They’re the heart of the business and
the face of our business to our customers. Behind our people we’ll
have our 35 manufacturing plants, 42 training centers and seven
innovation centers that will continue to operate without a hitch.
CW: What specific market segments will benefit from this
acquisition?
Shaver: The benefits of becoming an independent business
will be felt by all our customers. As a company that’s now able
to focus completely on coatings, we’ll have our ear even better tuned to customer needs and our research focused without
distraction (that comes from being part of a larger corporation)
on coatings solutions. We’re committed to bring the benefits of
independence to all the segments we serve. We’ll maintain our
leading global market positions in the refinish and heavy duty
truck markets and continue to grow our business in the OEM,
powder and other industrial liquid markets.
major production facility in Guarulhos, outside of Sao Paulo. In
2008 we opened a new plant in Jiading, outside Shanghai, and
our Asia Pacific headquarters are in Shanghai. Just as importantly, we’re continuing to expand our business in the more developed markets with new technologies, such as our new advanced
third generation waterborne technology for the refinish market,
which provides our customers with a step change in productivity as well as complying with more stringent environmental
regulations. In addition, we have a strong pipeline of new products that we believe will continue to benefit our customers and
our business for years to come.
CW: What is Axalta’s long-term strategy in terms of entering
new markets and launching new products and technologies?
McCool: We’re constantly evaluating new market opportunities. Obviously, economic growth in China and Brazil make
both markets attractive to us, and we’re well positioned with
people, products and plants to seize opportunities. We have a
CW: What are the company’s more recent plans?
Shaver: Our new name is worth a mention. Today we have a
new name and the rest of our corporate visual identity – a logo
and other graphics – will be rolled out in the second quarter of
2013. But the name alone speaks volumes. We want everyone
to know we are exclusively a coatings company and are in business to serve the interests of customers who depend on superior
coatings to run their businesses. We also want a name that says
our coating products are part of a complete system for our customers. We provide tools to match color, tools to better apply
our coatings, and training to help customer learn how to use our
products and services. I eagerly invite everyone to stay tuned for
the launch of our full new identity in the spring! CW EMImills ENGINEERED MILLS & MIXERS FOR WET MILLING, MIXING & DISPERSING. LABORATORY & PRODUCTION PILOT MILLS For laboratory scale up & small batch production. RESEARCH MILLS Realistic laboratory samples processed with minimum raw materials and clean up. PRODUCTION MILLS Economically process your dispersions. Single pass or recirculation milling. LABORATORY DISPERSERS & MIXERS 0.5 THRU 5 HP Explosion Proof available
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