AkzoNobel Announces
New Strategy and Financial Targets
AkzoNobel announced a new strategy
that will build on its leading market positions in mature and high-growth markets to achieve new financial targets. The
strategy focuses on end-user segments,
operational excellence and sustainability
and is summarized by the company’s new
vision: Leading market positions delivering leading performance.
“AkzoNobel has leading market posi-
tions and brands in paints, coatings and
specialty chemicals,” CEO Ton Büchner
said. “With our global scale and sus-
tainability leadership, we will focus our
strategy on customer service and opera-
tional excellence, creating value for all
our stakeholders.”
To deliver its full potential, AkzoNobel
has identified the following strategic fo-
cus areas: care for the customer, reduc-
tion of product and process complexity,
cash and return on investment, embedded
safety and sustainability, and diverse and
inclusive talent development.
AkzoNobel has company-wide core
processes, which will support and drive
the strategic focus areas. These processes
include a more rigorous operational control cycle to drive and monitor delivery
of its targets, behavior based and process
safety, talent management, innovation
and procurement.
AkzoNobel has four key end-user
segments that it sells into: Buildings and
Infrastructure, Transportation, Industrial
and Consumer Goods. Better analysis and
understanding of the leading indicators
of these segments will make AkzoNobel
more responsive to market developments.
AkzoNobel’s focus on end-user segments will also allow for further growth
in both mature and high-growth markets.
The company will build on its leadership
in high-growth markets, which already
account for 44% of revenue – a percentage that is expected to grow further in the
years ahead.
AkzoNobel’s drive for operational ex-
cellence and performance improvement
is supported by its sustainability and in-
novation strategy focused at: “Creating
more value from fewer resources.”
AkzoNobel has defined the following
sustainability ambitions:
• In 2020, AkzoNobel’s downstream
eco-premium products will account
for 20% of revenue.
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel .................................................................................... 10, 22, 40, 58
Axalta Coating Systems................................................................................... 10
BASF ................................................................................................... 10, 28, 40
Benjamin Moore ............................................................................................ 10
Crown Paints 32Dunn-Edwards .................................................................... 10
Diamond Vogel .............................................................................................. 38
Dunn-Edwards .............................................................................................. 38
DuPont Performance Coatings ................................................................. 10, 28
DuPont Refinish ............................................................................................. 38
Hardide Coatings .......................................................................................... 38
Henkel .......................................................................................................... 28
Kelly-Moore Paint .......................................................................................... 10
Polyglass U.S.A. ............................................................................................. 38
PPG ..................................................................................................... 10, 22, 28
Sherwin-Williams ........................................................................................... 38
Trimite Coatings ............................................................................................ 10
Valspar ............................................................................................................ 10
VersaFlex Inc. ................................................................................................. 98
8 | Coatings World
www.coatingsworld.com
March 2013
