Wood Coatings, Stains & Finishes
February 2017 www.coatingsworld.com Coatings World | 33
said that, specifically in North America, there is “clear growth
in the popularity of solid colors over stains as the reclaimed
furniture look grows in appeal globally.” Additionally, low and
no gloss formulations are preferred.
Despite the classic colors that customers can sometimes default to, PPG’s Manz said, there are some colors that are trending with those willing to step out of the norm. Manz said that
natural wood is trending, as is blackened wood.
“Charred, deep stains give wood a modern look and are
prominent in restaurants, hotels, retail and condominiums in
metro areas. We are also beginning to see charred black stains
becoming more popular in residential and suburban areas.”
In homes, painted cabinetry has gained amazing mar-
ket share over the past several years, said Kujawski of
Sherwin-Williams.
“Five years ago, the market was 90 percent stain, 10 percent painted. Today, it’s about 50-50, and it’s more custom work
than ever. As previously mentioned, millennials are driving this
market with the desire to get away from the cookie-cutter look
of homes and apartments. For example, the primary cabinetry
in a kitchen may be finished in a shade of gray or taupe – bold,
warm neutrals.
The island cabinetry may be finished in a contrasting color.
We’re seeing blues, greens and yellow used as accent colors – it’s
more mix-and-match than ever.”
Wood-toned finishes are making a strong come back, ac-
cording to Rust-Oleum’s Olsen, but not the traditional reds that
have been seen in the past.
“These wood tones will exemplify the natural beauty of the
wood but not be restricted to the ‘excepted’ color tone of that
particular species. Antique reproductions with aging techniques
and vintage designs and finishes continue to be strong in today’s
market and are here to stay for some time.”
New products
Some of the latest products to become available in this market
are as follows. For more information, please contact the company directly.
AkzoNobel: AkzoNobel has recently launched several new
products for this market, including: Aquasilk, a high performance waterborne furniture coatings; NDuraSilk, an OEM
kitchen cabinet coating with great feel, custom color program
and reduced process steps; 2k NISO, a ground-breaking stain
isolating primer which is waterborne and isocyanate free; LED-cured basecoats for flat line manufacture; and formaldehyde-free acid catalysed coatings for office furniture.
Minwax: Last year Minwax launched Minwax Complete
1-Step Floor Finish, a two-in-one stain and protective finish that
allows consumers to refinish their floors with ease. It saves time
by eliminating extra steps and the need for multiple products,
USA REPRESENTATIVE OF PRECHEZA – CZECH
EUROPEAN TITANIUM DIOXIDE
Pigments • Chlorinated Rubber • Hydrocarbon Resins • Fumed Silicas
Revelli Chemicals Inc. | 35 Mason Street, Greenwich, Connecticut 06830 | 203.661.4040 | 800.738.2436 ( 800.REV.CHEM)
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