MERCEDES-BENZ TÜRK A.Ş. PRODUCES BUSES LIKE THE CONECTO MODEL (SHOWN HERE) FOR DOMESTIC SALE IN TURKEY AS WELL AS FOR
EXPORT TO EUROPE, ASIA, AND AFRICA.
strengthen their supply chains, and that will eventually lead
to greater profitability and an improved quality of life
around the world as products and services arrive where and
when needed.
PHOTOS COUR TESY OF MERCEDES-BENZ TÜRK A.S.
THE LOGISTICS TEAM BEGINS ITS WORK
Mercedes-Benz Türk A.Ş. was founded in 1967 under the
name Otomarsan A.Ş. in Istanbul, Turkey, by Daimler-Benz
AG and its Turkish partners, Mengerler T. A.Ş. and Has
Otomotiv A.Ş. The company’s initial production in
Hosdere was 0.6 buses per day. By 1970, it was already
exporting buses, mostly to the Middle East and North
Africa. In 1986, the company added a truck production
plant to its portfolio, in Aksaray, Turkey, and changed its
name to Mercedes-Benz Türk A.Ş. in 1990.
Over the years, MBT, now a subsidiary of Daimler AG,
evolved into a manufacturer of complete buses and trucks.
An increase in export activities led MBT in 1995 to add a
second bus plant in Hosdere and to convert the first plant
to manufacture bus chassis and bodies for the new facility.
A few years later, the new plant was expanded to include
chassis and body operations, and the original plant was
shut down. Today the Hosdere factory produces four basic
bus models: Travego, Tourismo, Intouro, and Conecto. It
has a production capacity of 14 buses per day, and it exports
vehicles to Europe, Asia, and Africa. MBT also markets and
sells Mercedes-Benz automobiles and light commercial
vehicles in Turkey.
In 2008, in order to boost efficiency and to get the bus
plant ready for a potential capacity increase, project
“Hosdere 2010” was launched. The first thing the management decided to do was to bring highly qualified and talented individuals together to form a logistics project team.
(For more about the human resources considerations
