www.dcvelocity.com SEPTEMBER 2016 DC VELOCITY 31
positions converting to full time in 2013 and 2014.
The current labor market will require companies
to pay peak season premiums of $1.50 to $3 per hour
to attract and retain workers through the fourth
quarter. Additionally, weekend shifts and second and
third shifts will require a $1-per-hour shift differential
during this upcoming peak season to meet demand. I
anticipate that companies will have to include more
part-time positions to attract people who want to work
just 20 to 25 hours per week. Fortunately, many of the
jobs created during the peak season have a very short
learning curve, so employees can be productive with
just a few hours of training.
QIt sounds like workers have bargaining power?
AWorkers are in a better posi- tion now than at any time
since 2007. With unemployment rates well below 5 percent
in major logistics markets, good
workers are reaping the rewards
of an employer base that has
become more creative and generous in its attempts to attract and
retain their services. The generosity starts with a competitive pay
rate. We know the most important factor in attracting employees
is competitive pay. Secondarily,
employees want job security so
they can gain a sense of financial
stability. After over a decade of
stagnant wages, we have seen an
11-percent increase in pay rates
for logistics employees in the last
24 months, and I anticipate that rate of pay increases
will continue for the next year.
QTo what levels can wages rise before they become a pain point for managers?
A I expect average pay rates for hourly logistics employees will rise until we get to $14 per hour. At
that point, we should start to see some leveling off. That
will put associates’ wages in line with their spending
power back in 2002. Wages will vary depending on the
availability of labor in a specific market and the min-
imum wage laws for each market. Another important
variable affecting pay is the complexity of the position.
For instance, an associate who is expected to operate
four different types of forklifts will warrant a higher pay
rate than an associate who is operating only a sit-down
forklift.
QWhat do your customers tell you about the role that robotics or other forms of automation will
play in managing through peak season?
A I get a mixed response. On one hand, technological improvements in robotics allow some functions
to be performed by a robot at a much lower cost than
having a person perform that same function. But that
activity has to be repetitive enough and be required to
be performed for a duration long enough to warrant
the cost associated with purchasing, setting up, and programming
the robot to perform the task.
Many of today’s consumers want
their purchases to be customized,
which creates a higher demand
for the flexibility you can only get
by using employees.
QTo what extent can automa- tion offset the impact of a
shortage of human labor?
AThe use of automation can help make employees sig-
nificantly more productive. We
are seeing automated solutions
implemented in almost every
aspect of a distribution or fulfill-
ment center’s operations, from
a basic corrugated box assembly
to a complex conveyor system tied to a pick-to-light
station. The combination of the right automation and
the right work force can drive down labor costs consid-
erably. While the use of automation and robots reduces
the headcount requirements in a facility, the remaining
positions often require an advanced skill set to opti-
mize the capabilities of the new technology.
QLooking beyond peak and into 2017 and 2018, what is the most likely scenario confronting warehouse operators?