VELOCITY VIDEO CASE HISTORY
Awesome for Ashby
WHEN YOU HAVE BEEN IN THE LUMBER BUSIness since 1888, you’ve learned a thing or two
about delivering top-notch customer service. Today, Ashby
Lumber serves the Bay Area of Northern California from
two locations in Berkeley and Concord. The company provides
quality building materials to both contractors and do-it-yourselfers. Lumber, siding, trims, decking, fencing – it can all be
found in Ashby’s large yards. And keeping all of these materials on
the move and prepared for fast customer pickup and delivery is the
job of Toyota forklifts.
“We have 25 Toyota forklifts now between the two yards, but it
began about a dozen years ago with just one Toyota truck,” recalls
Dan Easley, retiring general manager. “That truck
took the punishment in our yard and just seemed
to be built better than the other forklifts that we
had at the time.”
Within just a few years, Ashby had converted its
entire fleet to Toyota forklifts.
A COMPLETE FLEET
The forklift fleet at Ashby consists of a variety of
vehicles. An electric stand-up reach truck works
in the warehouse, where pallets of products are stored in racks. The
multi-stage mast on the vehicle extends to reach the upper levels of
products. Light hauling around the yard is performed using Toyota’s
Core IC Pneumatic forklift models.
The bulk of the work, though, is done with Toyota’s Mid and
Large IC Pneumatic diesel-powered models, which have capacities
ranging from 6,000 to 15,000 pounds. The main workhorses are
10,000-pound-capacity units deployed for moving materials around
the yard and for truck loading and unloading. Each unit puts in 10 to
12 hours of precision work daily.
“The dual front ends on these forklifts make them very stable,”
explains Easley. “We can pick up just about anything in the yard with-
out worrying about the capacity.”
A major part of their work is to unload vendor trucks bringing in
new lumber and materials. These efficient vehicles can muscle heavy
loads skyward to reach the tops of lumber stacks in the yard and
within the outdoor sheds. Special lumber forks, which are thinner
and wider than standard forks, easily slide between layers of lumber
without damaging the product. These forklifts also load Ashby’s fleet
of delivery trucks as well as customer trucks that drive in daily to pick
up their lumber and other materials.
The lift trucks’ solid pneumatic tires provide a comfortable ride for
drivers working outdoors all day while moving over uneven pavement,
without the risk of puncture. Easy-to-reach controls and ergonomic
seats also provide comfort over a long shift.
“I’ve worked here for 16 years, and I drive a forklift all day,” says
yard supervisor Jesus Sanchez. “The seat is really comfortable, and the
control is easy.”
These diesel forklifts are also very efficient,
which helps in cutting costs in both fuel and
maintenance while still meeting California’s strict
emission standards.
SUPERIOR SERVICING
Ashby Lumber relies on Toyota Material Handling
of Northern California to supply its forklift fleet
and to keep it running in top condition.
“We are unloading and loading probably 50 to 75 trucks a day. A
forklift that is down is detrimental to our business,” says new general
manager James Wiley.
That’s why Toyota Material Handling of Northern California provides
regular planned maintenance on the entire Ashby fleet.
“Toyota has provided excellent service for us,” says Wiley. “They
have one service tech that calls on us exclusively. He knows all of
our forklifts, and he is like one of the members of our own team. The
guys trust him. He is there whenever we need him, and he’s ahead
of the game in preventing issues before they occur. It’s just made the
maintenance of these forklifts awesome for Ashby.”
For more information on Toyota’s full-service product line of
forklifts and warehouse equipment, visit www.ToyotaForklift.
com/forklifts.
SPONSORED CONTENT
To see a video of the Toyota fleet in operation at Ashby Lumber,
go to dcvtv.com and click on the Velocity Video on Channel 2.
Toyota forklifts provide the muscle to keep up with the lumber demands
of contractors in California’s Bay Area.
A DC VELOCITY SPEED CHALLENGE