viding increased hide, improved application and lower VOCs.
Primer experts representing Masterchem Industries’ KILZ
brand were on hand to display the latest interior and exterior primer technology to industry. Specifically, the KILZ brand
team highlighted its latest
product developments, including KILZ Complete—the
newest addition to the brand’s
lineup. KILZ Complete is an
interior/exterior oil-based
sealer and primer with superior stainblocking characteristics and the convenience and
flexibility of multi-surface
performance, debuting in
home retail stores nationwide
in early 2008.
Another highlight included
the U.S. debut of the ArmourColor paint brand at PACE 2008.
Created by UK-based decorative specialists Armourcoat, this
range of architectural coatings comprises three surface finishes including Perlata, Escenta and Tactite.
Armourcoat consists of three distinct business divisions,
and has grown significantly in recent years and diversified to
offer a far broader range of decorative coatings. While the core
business of polished plaster remains the company’s central
focus, the ArmourCast GRG moulding unit, and now the new
ArmourColor division has created interest within the international architectural and interior design communities.
LINE-X was on hand to introduce a new addition to its roster of PAXCON force protection coatings—PAXCON PX-2100.
This latest addition is a high-performance chemical formulation designed to protect against spalling and fragmentation
during a ballistic attack.
According to the company, during a ballistic attack most
sever inuries and a significant amount of lives lost are due to
ballistic fragmentation or spalling. PX-2100 was designed to
help solve this problem by encapsulating bullets and other
ballistic objects, which will remain in-tact and pose no secondary damage. PX-2100 can be sprayed over any surface hard
enough to cause a projectile to spall, such as aluminum,
ceramic or steel.
Southern Diversified Products was present at to introduce
Mythic paint, a new paint line designed specifically to protect
user health and the environment. Mythic paint is the result of
over six years of intensive fundamental research with polymer
research partners at the University of Southern Mississippi
(USM). It is based on breakthrough patented technology that
improves latex paint at its core and has been formulated to
offer all of the premium qualities of conventional water-based
paints without the need for toxic solvents, according to the
company. This means zero VOCs, zero harmful toxins released
into the air and no unpleasant odor when painting. This line
includes a primer and flat ceiling paint in addition to flat,
eggshell, semi-gloss and exterior satin varieties.
Under the Regal banner of premium interior paints,
Benjamin Moore’s most recent advancement is its Advanced
Particle Technology (APT). The company made the 100%
acrylic resin harder and the actual particle size smaller for better packing. The result is a more durable, uniform finish, with
faster recoat time and easier touch-ups. Additionally, all Regal
products are VOC compliant to national and OTC regulations.
Primero is Frazee’s new highly flexible exterior and interior
masonry primer designed to bridge hairline cracks in stucco,
concrete and masonry surfaces. The elastomeric qualities allow
for movement in the substrate. In addition, Primero assures
the proper adhesion of finish coats and is resistant to efflores-ence. This primer is very alkali resistant and can be applied to
surfaces with a pH of 13 or below. CW
Scenes from PACE 2008
