jamin Moore sent Natura for testing
to one of the two laboratories in the
U.S. that perform California’s
Collaborative for High Performance
Schools (CHPS) indoor air tests. In
comparison testing, it was found that
Natura releases fewer total volatile
compounds than other national top-selling zero-VOC paints.
Kelly-Moore Paint Company has
recently introduced two zero-VOC, low
odor paint lines, Enviro Coat and Green
Coat. These two new lines meet both
health and environmental concerns.
“As a California-based company,
Kelly-Moore has been at the forefront
of environmental innovation and regulation in the paint industry,” said
Steve DeVoe, president of Kelly-Moore Paints. “Enviro Coat and
Green Coat offer both painters and
DIY consumers healthy, high-quality,
durable environmental paint choices
that last longer than consumers may
expect. The quality of our paints reduces
the need for frequent repainting, which
lowers the overall cost-per-foot-per-year
for the consumer. This also helps the
environment, as less paint waste is disposed of in landfills.”
Zero-VOC and low-odor Enviro
Coat is a premium quality, 100%
acrylic interior paint featuring good
sealing properties and excellent
hide. It can be tinted to a wide variety of custom colors, offers easy
application and cleans up with
water.
Kelly-Moore’s zero-VOC Green Coat
interior coatings have the same performance and service life as conventional interior architectural coatings.
Green Coat is easy to clean up with
water and provides a tough, durable
finish that covers well with good touch-up properties. Along with a wide range
of custom-mixed colors, Green Coat is
available in six stock colors.
Masterchem has recently introduced KILZ Clean Start, a zero-VOC
high performance interior/exterior
water-based primer, sealer and
stainblocker. KILZ Clean Start
offers zero VOCs, low odor and
excellent adhesion. According to the
company, the product offers the
same performance as its other
primers and is ideal for people who
are sensitive to airborne pollutants.
Mythic Paint, the high-performance, non-toxic paint from Southern
Diversified Products, has launched a
new finish to complete their paint
line portfolio. The new Exterior Flat
paint contains no toxins or VOCs and
can be mixed to any color.
“Mythic Paint is a completely different kind of paint,” said Prior. “It
offers any color with very low odor
and high performance. To help support this reputation, we wanted to
offer retailers a complete line of
products to keep their customers
happy and have them coming back
for more Mythic.”
The new Mythic Exterior Flat, like
the other exterior products, is a premium quality, 100% acrylic paint that provides durable mildew and fade resistant protection for a variety of exterior
surfaces. The Exterior Flat has proven
durability as evaluated through industry standard testing.
In addition to offering a lower sheen
level for aesthetic purposes, the
Exterior Flat is ideal for previously
painted or primed surfaces such as
vinyl, aluminum and wood siding,
shutters, clapboard, shakes and shingles and composite or hardboard.
According to Weller, Rodda continues
to improve its current product lines by
lowering VOCs and expanding its green
offerings of traditional paints, as well as
Rodda’s Horizon Interior zero-VOC
paint exhibits outstanding performance,
including its near odorless application,
extreme washability and excellent
splatter resistance.
researching future changes and possible
new products. “We feel that if we can
offer the consumer the same quality
coating they’re familiar with using less
harmful ingredients and processes, but
keeping all of the performance, then it’s
a win-win situation,” she added.
“Our true green product, Horizon,
has outstanding performance qualities that outperform our standard
lines and we have several other lines
that meet green building standards
with normal performance characteristics,” said Weller. “Improvements
still lie in the raw materials developed for this category and in the colorant and tinting abilities.” CW
SHERWIN-WILLIAMS OFFERS GREENSURE DESIGNATION
In an effort to raise awareness of its environmentally friendly products,
Sherwin-Williams has launched the GreenSure designation. GreenSure
products offer maximum performance, long-term durability and the highest
indoor air quality ratings, according to the company. Sherwin-Williams currently offers four products that carry the GreenSure designation.
Harmony interior latex paint
meets criteria for
coatings in LEED
certified building;
Duration Home
interior finish is available in matte, satin and semi-gloss finishes; ProGreen 200
is a low-VOC, low-odor paint, ideal for painting occupied areas; and Builders
Solution Interior Latex is a two-coat system for new residential applications.
