EUROPE
International Coatings Scene
DSM’s own solutions are hybrid
resins with a narrow molecular weight
distribution with a low VOC level and
without the drawback of wrinkling or
slow drying. “There is a general acceptance that low molecular weight compounds can cause problems,” said
Besamusca. “Our solution is superior
to others but we do have the disadvantage of being more costly.”
In its 2007 survey, DSM’s customers
expected by 2010 the market share in
Europe’s decorative sector would be 70-
30% in favor of water-based coatings
with the remainder being solventborne,
including high solids.
“We expect that the balance will be
50/50 next year,” said Besamusca.
“The customers in the 2007 survey
were expecting a revolution which is
turning out to be only an evolution.
The switch to waterborne is not taking place as quickly as expected. Next
year’s VOC regulatory limits achievable with traditional, low cost, old
technologies which have been shown
to work better than expected.”
Decorative coatings companies are
selecting formulations which enable
them to carry on using alkyd resins. As a
result ingredient suppliers are offering
low-VOC alkyd-based systems.
Croda has launched a dispersion system centered on polymeric surfactants
whose large molecules offer enough stability to allow water to replace the solvent content of high solids—as much as
20-30%. “The dispersion helps the
remaining solvents to be more efficient
so that it reduces the amount of solvent,
cuts costs and still gives the same performance,” said Ridderikhoff. “Coatings
formulators can continue to use alkyd
resins with only a limited change to the
formulation while complying with the
VOC limits.”
Companies like Rhodia of France
are promoting a range of additives as
a means for cutting VOC content.
These include wetting agents,
defoamers, stabilizers and coalescents, which enable the whole formu-
lation to work more efficiently.
“It’s not just a reduction in the solvents which helps producers to cut
VOCs, but the application of different
additives as well,” said Adrian
Archer, Rhodia’s business development director for solvents market.
For many coatings producers the
recent priority has been to develop formulations that meet next year’s VOC
limits in Europe. The next step is to
upgrade the performance of these
products.
“We see the market becoming quite
dynamic,” said Archer. “Some formulations have been the same for years. We
see a need to improve formulations over
the next few years as companies make
more use of new technologies. They will
be looking to balance cost-in-use and sus-
tainability with performance, which will
be a continuous process.”
There should also be opportunities
for suppliers of low-VOC bio-chemicals.
“Most decorative coatings customers
are able to meet the VOC regulations
with petrochemical solutions,” said
Shailesh Shah, director global marketing for coatings at Cognis AG of
Germany, a specialist in renewables for
coatings. “They see a clear need for
higher efficiency, improved dirt pick-up
resistance and renewable-based chemistry whenever it is possible without a
performance sacrifice.”
Now that the stricter VOC limits
are making coatings companies reformulate they are becoming much more
willing to consider innovations in
their products. CW
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