Fresh Paint
assembly facility, MetoKote’s 11,500
square meter (near 124,000 square
foot) site features an advanced e-coat
operation, capable of coating multiple
substrates including steel, and aluminum and iron castings.
AKZONOBEL’S GLIDDEN
BRAND WINS MARKETING AWARD
AkzoNobel’s revamped Glidden paint
brand has won a top U.S. marketing
accolade for its Glidden Gets You
Going campaign. Relaunched and
revitalized last year, the brand
recently received a prestigious Effie
Award in the Household Furnishings
and Accessories category at a ceremony held in New York City.
It is the first time Glidden has won
an Effie, which recognizes the most
effective advertising efforts in the
U.S. each year. Launched in 1968, the
scheme honors excellence in marketing strategy, creative execution and
sales performance, as judged by an
independent panel of executives from
advertising agencies and Fortune
500 marketers.
“This award in many ways vali-
dates the notion that simplifying the
paint and color selection process
absolutely resonates with do-it-your-
self consumers,” said Akzo Nobel
Paints LLC vice president of market-
ing, Rob Horton. “The response has
been overwhelming and we continue
to see the campaign, now in its sec-
ond year, positively motivate and
inspire consumers to purchase. Our
agency partners were instrumental
in delivering a compelling body of
work which disrupted traditional
paint industry conventions.”
The nationwide relaunch campaign,
which included giving away free
quarts of paint and staging a spectac-
ular dance event in Manhattan’s
Union Square Park, focused on how
Glidden makes it easier for consumers
to add color to their lives while instill-
ing a sense of confidence that they’ll
love the results. CW
