International Coatings Scene
LATIN AMERICA BY CHARLES W. THURSTON LATIN AMERICAN CORRESPONDENT HURSTONCW@RODPUB.COM
Sherwin-Williams enhances
maritime production
Brazil is a
high growth
market for
Sherwin-Williams’
marine and
protective
coatings
segment.
Sherwin-Williams has boosted its mar- itime coatings production capabilities at Sumaré, in Sao Paulo state, Brazil,
with the aim of capturing a growing share of
the country’s booming maritime construction
and offshore oil industries.
Industrial paints represent 24 percent of
Sherwin-William’s revenue in Brazil, and in
2009 its sales in all segments there rose 12 percent in value and 4. 5 percent in volume, according to Esmerk, a Latin information agency.
Apart from hopes for increased private sector sales of its maritime coatings, Sherwin-Williams is counting on greater sales to the
Brazilian government both for ships and for
oil platforms, largely controlled by state-com-pany Petrobras. A government investment
program to support the sector—the Programa
de Modernização e Expansão da Frota da
Transpetro (Promef)—is expected to help
sales this year as some 50 new vessels are
added to the national fleet.
The first of the ships built under the program—the Panamax oil tanker João Cândido—
was painted by Sherwin-Williams at the
Estaleiro Atlântico Sul (EAS) shipyard, in Iojuca,
within the Suape port complex in Pernambuco
state. The ship is the first large-scale vessel built
in Brazil in nearly 14 years. Brazil already
detains the world’s fifth-largest oil tanker fleet,
an EAS spokesman indicated.
In a May interview in Brazil David Ivy Jr.,
director of marketing for Sherwin-Williams in
Brazil, said, “The (government’s) program for
modernization and expansion of the transporta-
tion fleet will enhance the economic growth of
states in the region, as well as promote the
progress and development of new technologies
in diverse industries. The coatings industry will
be one of those most positively affected.”
Among Sherwin-Williams brands in the
Brazilian market are Aquacryl, Colorgin,
Euronavy, Kem Tone, Metalatex, Novacor and
Sumaré. In 2008 Sherwin-Williams bought
Euronavy-Tintas Maritimas e Industriais
S.A., based in Setúbal, Portugal.
In 2009 Sherwin-
Williams launched
its Sher-Release
Silicone Fouling
Release Coating
System.
A five-year study in 2007 by the International
Paint and Printing Ink Council (IPPIC) projected that the marine coatings market would be
worth $4.7 billion in 2012 on a volume of 904
million liters, corresponding to roughly four percent of the total global coatings market. Latin
America corresponds to only about one percent
of the total global marine coatings market,
IPPIC projected. CW
