3M
St. Paul, Minnesota/USA
www.3M.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1902
COATINGS REVENUES: $2.0 billion
TOTAL REVENUES: $23.123 billion
As one of the most diverse com- panies in this report, 3M man- ufacturers adhesives and
sealants, and also produces an array of
coatings, grouts and concrete sealing
products spread across seven business
units, which posted sales of $23.123
billion in sales in 2009. Coatings
World estimates 3M’s sales of coatings
at approximately $2.0 billion.
3M does over $800 million globally
in pipe coatings alone. This is mainly
powder coatings. The remaining $1.4
of revenue is made up of captive ($1
billion) and merchant coatings ($400
million) used for highway signage,
traffic markings and textile coatings.
14
Masco Corporation
Taylor, Michigan/USA
www.masco.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1929
COATINGS REVENUES: $1.56 billion
TOTAL REVENUES: $7.8 billion
Masco Corp.’s decorative architec- tural products business unit includes its paints and stains
business, which posted sales of $1.560 billion in 2009. The products are sold in the
U.S. and Canada under the brand names
BEHR, KILZ and Expressions to the DIY
and professional markets through home
centers, paint stores and other retailers.
BEHR products were also recently introduced in China. The KILZ brand is sold in
North America through home center retailers and discount retailers, and through
hardware stores, paint stores and dealers.
Spearheaded by the high-profile
BEHR brand, which is sold through
The Home Depot, the segment’s and
SEGMENT BREAKDOWN
• Industrial & Transportation
• Health Care
• Safety, Security & Protection
• Consumer & Office
• Display & Graphics
• Electro & Communications
In 2009, 3M launched its first
Customer Technical Center in Dubai,
United Arab Emirates and draws
upon 3M’s global R&D strength and
45 technology platforms to provide
solutions for local customers.
This is the first center of its kind
in the Middle East. It is expected to
open later this year and will act as
an innovative base for customers to
test 3M’s products and solutions
that are new to the Middle East
market.
The center also will provide 3M
with an expanded facility in the
Middle East to better support customer needs across the region. The
KEY PEOPLE
George Buckley, chairman, CEO and president; Joe Harlan,
executive VP, electro and communications; Michael Kelly,
executive VP, display and graphics; Jean Lobey, executive VP,
safety, security and protection services; Moe Nozarri, executive
VP, consumer and office; Brad Sauer, executive VP, health care;
Hak Cheol Shin, executive VP, industrial and transportation.
facility will be divided into a number
of zones, which will showcase 3M
technology, capabilities and products
for the Middle East market.
Customers will be able to touch and
test multiple 3M technologies and
learn about their various applications
in the on-site teaching rooms.
In addition, the center will serve
as a central ideas hub for accelerating the development of new products
and services locally. Customer
Technical Centers are unique to 3M
and serve as a mechanism for customer inspired innovation. The facility in Dubai represents 3M’s 23rd
center. ;
SEGMENT BREAKDOWN
• Cabinets & Related Products: 21%
• Plumbing Products: 33%
• Installation and Other Services: 16%
• Decorative Architectural Products: 22%
• Other Specialty Products: 8%
KEY PEOPLE
Richard A. Manoogian, executive chairman; Timothy
Wadhams, president and CEO.
the company’s largest customer, the
company claims that it is the largest
supplier of architectural coatings to
the North American DIY market.
In 2009, Behr received The Home
Depot’s 2009 Innovation of the Year
Award for Behr Premium Plus Ultra
interior paint. This innovative product
provides an extradurable paint finish
that resists moisture, stains, scuffs
and dirt. This paint and primer in one
covers in fewer coats, saving time. The
success of this new offering is the
result of the collaborative partnership
by Behr and The Home Depot.
Also in 2009, to aid in the produc-
tivity and profitability of the profes-
sional painter, Behr launched its
Direct to Pro program in 2009. The
program is designed to provide sim-
plicity and efficiency to builders and
professional contractors through an
extensive network of service locations.
Currently available through The
Home Depot pro desk, the Direct to
Pro program offers professional users
one-stop shopping and Home Depot
tiered pricing for premium paint
based on volume. All orders are placed
at The Home Depot pro desk and
orders are filled and tinted at Behr’s
fulfillment centers and delivered
directly to the job site or the local
Home Depot store, where available. ;
