Henkel AG & Co. KGaA
Düsseldorf, Germany
www.henkel.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1876
HEADCOUNT: 51,361 ; (2008: 55,142)
COATINGS REVENUES: $8.680 billion ; (2008: $9.849)
TOTAL REVENUES: $18.929 billion ; (2008: $20.791)
NET INCOME: $875 million ; (2008: $1.814)
R&D BUDGET: $552 million ; (2008: $631)
SEGMENT BREAKDOWN
• Adhesives Technologies: 46%
• Laundry & Home Care: 30%
• Cosmetics/Toiletries: 22%
• Corporate: 2%
KEY PEOPLE
Kasper Rorsted, CEO and chairman of the management
board; Thomas Geitner, executive vice president, adhesive
technologies.
Henkel’s Adhesive Technologies business sector, which posted sales of $8.6 billion in 2009, down from $9.8 bil- lion the year before, offers decoration and renovation
products, adhesive and correction products for home and office,
building adhesives and industrial and structural adhesives,
sealants and surface treatment products.
The Adhesive Technologies business sector leads the
market in over 30 emerging economies, according to the
company. Henkel generates 38 percent of total sales in
growth regions. In 2004, the overall share of these emerging markets was just 26 percent.
Adhesive Technologies was fairly quiet on the acquisition
and divestiture front after the purchase of National Starch
in 2008. However, the business sector increased its share-holding in joint venture companies in Turkey and China
during the year. The major disposal in the year under
review was of the North American consumer adhesives
business operated under the Duck brand.
The financial crisis exerted a negative impact on all the
sales markets of the Adhesive Technologies business sector.
There was a significant decline in production, particularly
in the steel, automotive and electronics industries. The capital goods sector and the construction industry likewise
registered heavy contraction. Private consumption also suffered from the consequences of the economic crisis.
Henkel’s Craftsmen, Consumers and Building business
( 28 percent of Adhesive Technologies’ sales) produces a
wide range of adhesives, sealants, correction products and
system solutions for home, school and office as well as for
refurbishment, home construction applications and for the
building industry. In 2009, performance was affected not
only by consumer reluctance and destocking by Henkel’s
customers but also the continuing recession affecting the
building industry. Even against this background, Henkel
continued to pursue the launch of innovative products such
as the new building adhesive under the Pattex brand.
The effects of the global economic and financial crisis were
particularly noticeable in the Transport and Metal business
( 17 percent of Adhesive Technologies’ sales), which supplies
adhesives, sealants, cleaners, lubricants and surface treatment products for major international customers in the automotive and metal processing industries.
The General Industry business ( 14 percent of Adhesive
Technologies’ sales) provides adhesives, sealants, cleaners, lubricants and surface treatment products for industrial maintenance, repair and overhaul as well as for a multitude of industries ranging from household appliance producers to wind power
sector. The business suffered from the decline in industrial production and a low level of propensity to invest, particularly in
the case of durable goods. Sales overall were well below the
prior-year levels for this segment. Henkel’s operations involving
products for industrial maintenance, repair and overhaul under
the Loctite brand performed at a more stable level and even
posted a small degree of growth in the region of North America.
The Packaging, Consumer Goods and Construction
Adhesives business (34 percent of Adhesive Technologies’
sales), which provides adhesives and coatings for consumer
goods packaging, paper and woodworking industry, remained
somewhat more robust in a market environment characterized
by falling demand for consumer goods. Henkel’s adhesives for
flexible packaging continued to perform well. As a result of the
integration of the National Starch businesses, Henkel is now
able to offer an even more comprehensive product portfolio.
Lastly, Henkel’s Electronics business (seven percent of
Adhesive Technologies’ sales), which offers a broad range of
high-tech adhesives and soldering pastes used in the manufacture of microchips and printed circuit boards, was heavily
affected by developments in the semiconductor market, with
significant shrinkage during the first half of the year being
followed by a degree of recovery in the second half. ;
Top Innovations 2009
Loctite 5188
Loctite 5188 flange sealant is particularly suitable for use in engines,
gear units and pumps. It remains super-flexible yet adheres very well
to metallic substrates even after long exposure to high temperatures
and chemical attack.
Technomelt Supra Cool 130
A newly developed hotmelt adhesive for packaging that works at a significantly lower application temperature to reduce energy consumption. It also offers extremely high adhesive strength, outstanding
flowability and a wider range of application suitability.
