Coatings World - September 2012

ously supplied coating the company said. These are all necessary requirements to improve decreased delivery damage and seamless product matches across many manufacturing plants.

Over the past year, 95 percent of Haworth;s products have been transitioned to the F2010 technology, generating almost $1.5 million in savings for Haworth.

“We are extremely proud to receive
this award from Haworth,” said George
Hotchkiss, market segment manager, ar-
chitectural and furniture, AkzoNobel. “It
is a great credit to our commitment to in-
novation and the high standard of our
customer service.”
The award recognizes a long and suc-
cessful relationship between AkzoNobel
and Haworth, dating back to 2000 when
Haworth approached AkzoNobel to de-
velop a coating product to improve the ap-
plication transfer efficiency of their
production lines. AkzoNobel rose to the
challenge with its ‘z-chemistry’, marking the
start of the relationship built on innovation.

Over the ten years prior to the development of the F2010 technology, AkzoNobel representatives worked with Haworth manufacturing to align their cure schedules, reduce rejections and improve overall efficiency. Many ideas and solutions were presented, leading to $2.5 million in documented savings within Haworth;s manufacturing process the company said.

American Coatings Association
partners with U.S. Department
of Commerce on export
initiative
The American Coatings Association
(ACA) recently partnered with the U.S.
Commercial Service (CS), part of the U.S.
Department of Commerce’s International
Trade Administration, in an effort to help
the country grow the number of
industry companies that export
products. The partnership—
called the New Market Export
Initiative—connects ACA member com-
panies to international buyers worldwide
and provides a wide array of services, in-
cluding trade counseling, market intelli-
gence, business matchmaking and

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From left to right: Tom Branscome, AkzoNobel Powder Coatings western regional sales manager; George Hotchkiss, AkzoNobel Powder Coatings, market segment manager, architectural and furniture; Kevin Bailey, Haworth, vice president, business groups and global operation; and Frances Hogsten, Haworth, vice president, global sourcing.

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