20 gallons of unwanted paint at a time,
in an effort to reduce paint waste and
increase paint recycling in California.
The paint can be any brand, not just
Kelly-Moore.
“Having Kelly-Moore’s stores in Cal-
ifornia serve as collection points for un-
wanted paint shows our continued
commitment to greener communities,”
said Robert Stetson, director of risk man-
agement. “We have recycled our own
paints with our eCoat line for years.
Making it easy for consumers to recycle
paint regardless of who manufactured it
benefits everyone.”
The California PaintCare Program is
managed by PaintCare, Inc., a nonprofit
organization established by the American
Coatings Association. Customers with un-
wanted paint – including trade painters,
contractors and other businesses – will be
assured the paint is recycled or properly
disposed of (if it is no longer recyclable)
at state-authorized facilities.
To learn more about PaintCare and
the California Paint Stewardship Program, visit http://www.paintcare.org/cal-ifornia/ index.php. For a complete list
of products that will or will not be accepted through the program, visit
http://www.paintcare.org/docs/ca_pro-gram_products_poster.pdf.
Matrix System signs for second
season with History Channel’s
“Counting Cars”
Matrix System Automotive Finishes has
announced its continued sponsorship and
support for season 2 of History’s reality
TV show, Counting Cars.
Counting Cars, which is a spinoff of
the hit TV show, Pawn Stars, is filmed in
Las Vegas, Nevada, and features the daily
activities at Count's Kustoms, an automobile and motorcycle restoration and
customization company owned and operated by Danny “Count” Koker.
“My twenty years of experience has
taught me that the performance and dura-
bility of paint products is key,” said Ryan
Evans paint specialist at Counts Kustoms.
“Matrix truly performs the best in stand-
ing up to the abuse of sanding, tapping
and more that comes along with a custom
paint job. We see a lot of specialty color
and matching requests and the Matrix
palette of colors is extremely diverse and
has yet to let our customers down.”
Since becoming a sponsor, Matrix Sys-
tem has received an influx of positive
customer feedback. “We have enjoyed the
success of Counting Cars and have uti-
lized it as a way to further connect with
our body shops and professional
painters,” Kelly Mack, Matrix System
Marketing manager said. “The
results from the sponsorship
have been a true success not
only for our team but for the
team at Counts Kustoms. We look for-
ward to once again in the second season
showing off the quality of our products
to production and custom shops.”
DSM increases capacity for
innovative solar coatings
Royal DSM announced that it is increasing the installed manufacturing capacity for KhepriCoat anti-reflective
coating. The additional capacity is expected to be on stream by the end of
2012 at the Chemelot site in Geleen, the
Netherlands. The need for additional
coating supply is a direct result of the
fast growing market for solar energy, according to the company.
KhepriCoat anti-reflective glass coating
is an IP protected product, developed by the
DSM Innovation Center. The coating is primarily targeted at solar applications. The
coating – a thin layer with a thickness of approximately 100 – 150 nm – is applied to
the cover glass of solar modules and
strongly reduces the reflection of sun-light.
As a result, more sun-light passes through
the glass, increasing the energy output of
these modules by up to 4%. CW
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Coatings World | 19
