Coatings World - November 2012

Air Quality Certified and
GreenGuard certified for
Children and Schools.
These products have been
tested according to rigid
Greengaurd Certification
standards and were found
to have minimal impact
on indoor air quality.
Sherwin-Williams was
awarded the EPA Presi-
dential Green Chemistry
Challenge Award for an
innovative paint formula-
tion that utilizes soybean
oil and recycled plastic
bottles (PET).”
In July, Sherwin-
Williams introduced
Emerald Interior and Ex-
terior paints, premium
coatings that delivers
durability and are backed
by a lifetime warranty.
“Emerald paints are
tinted with our new Col-
orCast Ecotoner col-
orants, which do not
increase the VOC content
of paints when added,”
said Conway. “This revo-
lutionary tinting system
maintains the paint’s full
body after tinting, deliv-
ering thick, rich coats for
maximum performance. We also launched Loxon XP Zero VOC
masonry coating, which protects against wind-driven rain, al-
kali and efflorescence like no other masonry coating on the mar-
ket. It is a direct-to-concrete and masonry high-build coating
that offers maximum performance in one less coat, with no need
for priming.”
Dunn-Edwards offers a number of products and services to
meet the needs of the Green Building movement. “In 2010, we
became the first paint company to label products with RAVOC
values - Reactivity-Adjusted VOC Content, which is a better way
to measure the potential air quality impacts of coatings,” said
Tim Bosveld, vice president of marketing at Dunn-Edwards. “In
2012, we opened the world’s first LEED Gold-certified paint
manufacturing facility, located in Phoenix, Arizona. Encompass-
ing manufacturing, product development, quality control labo-
ratories, a distribution center, retail outlet and office space, this
336,00-square foot facility was custom designed to be the green-
est in the coatings industry."

This year Dunn-Edwards launched zero VOC colorants in Northern California. "Zero-VOC paints are made with no

added VOC, but when
tinted with conventional
colorants, VOC is
added,” said Bosveld.
“Only with zero-VOC
colorants can tinted
paint be truly zero-VOC.
Our color lab worked
with our colorant sup-
plier in developing zero-
VOC colorants to make
our paints greener, and
to comply way ahead of
future regulatory limits
on VOC in colorants
used for tinting paint.
Now we can offer low
odor, more environmen-
tally-friendly paints in
any color, while main-
taining high performance
and lower overall VOC s
in all or our tinted water-
based products.”
In 2012 California
Paints’ Storm Stain Exte-
rior Stains became a new
division called Storm Sys-
tems. “This exterior stain
and finish offering is now
being distributed nation-
ally,” said Cohen. “We
have a few new niche
products: Skid Grip, an
anti-slip coatings; Grip
A large portion of the Benjamin Moore portfolio address the
Green Building movement and its growth. “We were the first com-
pany to introduce a zero-VOC resin-based colorant system, which
means when you tint a Benjamin Moore product at retail the col-
orant does not add VOCs to the paint,” said Spillane. “Our Green
Promise designation is an indication that those Benjamin Moore
products have been third party tested and meet or exceed the in-
dustry's most stringent environmental standards.”
Benjamin Moore recently launched a number of new prod-
ucts. “Ultra Spec 500 and Ultra Spec Exterior are part of a com-
plete line of premium commercial products offering a wide
variety of sheen for both interior and exterior products,” said
Spillane. “Also released in 2012 are two new specialty coatings.
Grand Entrance is a special water reducible alkyd available in
satin and a true high gloss for interior and exterior doors and
trim. Molten Metallic is a special effect paint that creates the
look of a hammered metal finish.” CW

This year Dunn-Edwards launched zero VOC colorants in Northern California. As of November zero-VOC colorants will be in use in all 100 retail store locations