a brand of PPG. “If they come
into the store with a color in
mind, they can easily find a point
of reference on our new color
center. Alternatively, consumers can easily
find inspiration if they’re unsure of where
to start their color journey. This display
was created with do-it-yourselfers as the
top priority, because we want to ensure
color selection is a personal and fun ex-
perience for them.”
In response to consumers’ tastes and
preferences, the collection now boasts
1,056 colors across core colors and neu-
trals – 400 of which are new.
“Choosing the right colors that are
presented on a color display is a mix
of science and art,” said Dee Schlotter,
senior color marketing manager, North
America, PPG. “In updating the color
center, we used research to determine
what colors are most popular and
sought-after, in addition to including ex-
panded color families based on current
and upcoming trends in home décor and
creating a nice mix of classics. We know
consumers will feel confident in this new
approach to quickly finding the perfect
color for their project.”
To help customers feel more confident
in their color choices, the color center
also features inspiring take-home chips
and oversized paint swatches, which of-
fer a larger view of the colors on each
six-color stripe cards, as well as a room
image and recommended trim and accent
colors on the backside.
All assets housed within the in-store
color center are also available now at
the new Olympic Paints and Stains web-
site. Optimized for both desktop and
mobile devices, the site was designed in
response to consumer search and social
data to ensure that consumers will find
the information they need to successfully
complete their projects. It features an in-
finite-scroll design, which offers related
content to enhance the user experience.
Housing how-to articles and a variety of
technical and inspirational content, the
website is organized to guide consumers
at every stage of the paint and stain pur-
chase journey.
Olympic Paints and Stains is a brand
of PPG’s architectural coatings business.
Olympic Paints and Stains are available at
Lowe’s locations across North America.
To learn more, visit www.olympic.com.
Axalta Coating Systems
Launches E-Commerce
App for Powder Coatings
Customers in Europe
Axalta Coating Systems has introduced
a new smartphone app designed to make
ordering products quicker, easier and
more efficient for its European powder
coating customers. The app will work in
conjunction with the powder webshop
– Axalta Powdershop – which has been
available in Europe since late 2015.
“We looked at the status quo in our
industry and realized there had to be a
better way than lengthy, handwritten ordering which can cause delays through
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